An entity enabled interactive gaming platform for deepening the engagement of a customer with an entity comprising and entity global eco-system and an interactive gaming system where the entity alters the provision of a product or service to a customer based at least in part upon any one of or any combination of game play datum associated with the customer having played an entity game. The global eco-system comprises a game structure including game rules, a game database and game overlay descriptions sufficient for printing or otherwise creating a physical game overlay. The interactive gaming system comprises a physical game board with a replaceable physical game overlay, game app and one or more electronically trackable physical game pieces including an identifier, where the replaceable game overlay is printed or otherwise created based at least in part upon the game overlay descriptions associated with the entity game to be played.

An entity enabled interactive gaming platform for deepening the engagement of a customer with an entity comprising and entity global eco-system and an interactive gaming system where the entity alters the provision of a product or service to a customer based at least in part upon any one of or any combination of game play datum associated with the customer having played an entity game. The global eco-system comprises a game structure including game rules, a game database and game overlay descriptions sufficient for printing or otherwise creating a physical game overlay. The interactive gaming system comprises a physical game board with a replaceable physical game overlay, game app and one or more electronically trackable physical game pieces including an identifier, where the replaceable game overlay is printed or otherwise created based at least in part upon the game overlay descriptions associated with the entity game to be played.

A ride attraction system includes a tower track and a ride vehicle configured to accommodate one or more riders. The ride vehicle is coupled to and configured to move relative to the tower track and the ride vehicle includes one or more user input devices. The ride attraction system further includes an image system configured to display a ride environment, wherein the user input devices are configured to enable the one or more riders to interact with elements of the ride environment via the one or more user input devices. The ride attraction system further includes a controller communicatively coupled to the ride vehicle and the image system and configured to control movement of the ride vehicle relative to the tower track based on signals from the one or more user input devices.

A ride attraction system includes a tower track and a ride vehicle configured to accommodate one or more riders. The ride vehicle is coupled to and configured to move relative to the tower track and the ride vehicle includes one or more user input devices. The ride attraction system further includes an image system configured to display a ride environment, wherein the user input devices are configured to enable the one or more riders to interact with elements of the ride environment via the one or more user input devices. The ride attraction system further includes a controller communicatively coupled to the ride vehicle and the image system and configured to control movement of the ride vehicle relative to the tower track based on signals from the one or more user input devices.

An immersive gaming facility has a plurality of game rooms, each with a respective interactive gaming space with electronically controlled interactive game elements, a respective entrance through which participants are admissible from a waiting area with a respective sign-in station operable to control admission of participants in a groupwise fashion. After admission, an executed game session involves controlled operation of the interactive game elements and monitoring of participant interaction therewith to identify participant completion or failure of tasks in said game session; and terminate execution of said game session upon expiry of a time limit or multiple detected failures exceeding a predetermined limit. The waiting areas are accessible independently of one another off a shared common area, allowing participation among the game rooms in any participant-selected order. The gaming spaces are darkened environments illuminated only by the interactive game elements and game status displays.

An immersive gaming facility has a plurality of game rooms, each with a respective interactive gaming space with electronically controlled interactive game elements, a respective entrance through which participants are admissible from a waiting area with a respective sign-in station operable to control admission of participants in a groupwise fashion. After admission, an executed game session involves controlled operation of the interactive game elements and monitoring of participant interaction therewith to identify participant completion or failure of tasks in said game session; and terminate execution of said game session upon expiry of a time limit or multiple detected failures exceeding a predetermined limit. The waiting areas are accessible independently of one another off a shared common area, allowing participation among the game rooms in any participant-selected order. The gaming spaces are darkened environments illuminated only by the interactive game elements and game status displays.

A system for use in a park attraction to provide collaborative driving experiences. The system includes a vehicle including a body with passenger seats, including a user input assembly proximate to each of the passenger seats, and further including a holonomic drive system adapted to move the body in any direction while riding on a driving surface of the park attraction. The system also includes a system controller (running an attraction/game control module) that operates to: (a) receive user input from each of the user input assemblies; (b) process the user input from each of the user input assemblies to generate a control vector associated with each of the user input assemblies; (c) combine the control vectors from all of the user input assemblies to generate a resultant vector; (d) generate a drive control signal from the resultant vector; and (e) transmit the drive control signal to the vehicle.

A system for use in a park attraction to provide collaborative driving experiences. The system includes a vehicle including a body with passenger seats, including a user input assembly proximate to each of the passenger seats, and further including a holonomic drive system adapted to move the body in any direction while riding on a driving surface of the park attraction. The system also includes a system controller (running an attraction/game control module) that operates to: (a) receive user input from each of the user input assemblies; (b) process the user input from each of the user input assemblies to generate a control vector associated with each of the user input assemblies; (c) combine the control vectors from all of the user input assemblies to generate a resultant vector; (d) generate a drive control signal from the resultant vector; and (e) transmit the drive control signal to the vehicle.

An interactive amusement ride includes: a car having at least one control element for controlling movement of the car; a light gun located on the car, the light gun in electronic communication with a control computer of the amusement ride; a track shaped to support the car thereon, the track having an interactive area comprising a portion of the track where a passenger does not control movement of the car with the at least one control element and a ride area comprising a portion of the track; one or more targets located along the interactive area of the track. The one or more targets detect a light emission from the light gun when the light gun is oriented towards the one or more targets.

An interactive amusement ride includes: a car having at least one control element for controlling movement of the car; a light gun located on the car, the light gun in electronic communication with a control computer of the amusement ride; a track shaped to support the car thereon, the track having an interactive area comprising a portion of the track where a passenger does not control movement of the car with the at least one control element and a ride area comprising a portion of the track; one or more targets located along the interactive area of the track. The one or more targets detect a light emission from the light gun when the light gun is oriented towards the one or more targets.