Systems, apparatuses, and methods are described for replicating data packets at individual compute (e.g., VCMTS) nodes and sending the replicated data packets to a gateway via a tunneling protocol. The gateway determines traffic data related to usage and telemetry based on the replicated data packets. Partial replication of the data packets, for example, replicating the headers only, may further reduce network I/O bandwidth and support higher customer scale. The partially replicated data packets may be used for data related to usage such as whether a user watched or interacted with content such as advertisements and provide basis for decision-making regarding the content.