Provided is a transparent conductive film that suppresses deterioration of display characteristics due to reduced contrast and that has excellent long-term conductivity, even when exposed to harsh conditions. The transparent conductive film includes one or more metal nanowire bodies and a colored compound adsorbed onto the metal nanowire bodies. The colored compound includes a first dye that includes a macrocyclic -conjugated moiety and a moiety having a functional group that exhibits adsorptivity with respect to a constituent metal of the metal nanowire bodies.

An ink-jet ink set includes a black ink containing carbon black; a cyan ink containing a first cyan dye; a magenta ink containing a first magenta dye; a yellow ink containing a first yellow dye; and a gray ink containing a second cyan dye, a second magenta dye, and a second yellow dye. The cyan ink, the magenta ink, the yellow ink, and the gray ink have a ROD of 65% or more, the ROD being defined by Equation (A). The gray ink has an OD value of 1.40 to less than 2.30, the OD value being defined by Equation (B).

Provided is a dispersion liquid that enables formation of a transparent conductive film in which diffuse reflection of light by the surfaces of metal nanowires is prevented while maintaining good transparency, and in which yellow coloring is suppressed to provide the transparent conductive film with excellent external appearance. The dispersion liquid contains metal nanowires and a colored compound adsorbed onto the metal nanowires. A transmission b* value of a transparent conductive film formed from the dispersion liquid is no greater than 0.7.