A system includes at least one processor, a message system running on the at least one processor to create an actionable widget card, the message system includes a database to store parameters for the actionable widget card and pre-defined rules concerning card definitions; and at least one card product system to receive a trigger and to generate the actionable widget card according to said trigger, where the message system enables communication via the actionable widget card between a backend non-interactive external system and at least one user of the backend non-interactive external system.

A system includes at least one processor, a message system running on the at least one processor to create an actionable widget card, the message system includes a database to store parameters for the actionable widget card and pre-defined rules concerning card definitions; and at least one card product system to receive a trigger and to generate the actionable widget card according to said trigger, where the message system enables communication via the actionable widget card between a backend non-interactive external system and at least one user of the backend non-interactive external system.

A message system includes a processor and a website building system that runs on the processor and hosts multiple websites. A card creator running on the system creates an actionable widget card associated with a product from one of the websites. This card implements e-commerce operations for the product between parties including the website building system, the website, a user, and a second user. An Artificial Intelligence (AI) analyzer applies AI techniques to accumulate information about user behavior and preferences across all the websites. The AI analyzer also learns product similarities over the multiple websites. The AI analyzer then provides product classifications and user recommendations to the card creator. The card creator uses this information as input for the actionable widget card, making the card more relevant and intelligent for the user.

A message system includes a processor and a website building system that runs on the processor and hosts multiple websites. A card creator running on the system creates an actionable widget card associated with a product from one of the websites. This card implements e-commerce operations for the product between parties including the website building system, the website, a user, and a second user. An Artificial Intelligence (AI) analyzer applies AI techniques to accumulate information about user behavior and preferences across all the websites. The AI analyzer also learns product similarities over the multiple websites. The AI analyzer then provides product classifications and user recommendations to the card creator. The card creator uses this information as input for the actionable widget card, making the card more relevant and intelligent for the user.