A launch monitor is disclosed herein that relies on near-infrared or infrared light. In one aspect, the present disclosure is directed to a fluorescent near-infrared or infrared marker or marking for use with a dynamic golf object in order to obtain kinematic information for the dynamic golf object. The launch monitor can further include a near-infrared or infrared camera for obtaining at least one image of the dynamic golf object. In yet another aspect, a method of generating kinematic information regarding a dynamic golf object via a launch monitor is also provided.

A method of optimizing golf club head and golf ball design is disclosed herein. The method includes inputting a RBF for stress, a RBF for CT and a RBF for ball speed into an Adaptive Simulated Annealing algorithm to generate an optimized structure for the club head for ball speed.