A container comprising concavity in which a container neck is situated, inset from the top of the container, such that a pump assembly may be fastened to said inset neck resulting in a more discreet form, a container design that is less overpowered by protruding a protruding pump, and a more volume-efficient assembly. Additionally, space between the pump assembly and a peripheral wall of said concavity is reserved such that an annular wall of a pump head may move within said space when the pump head is pressed to dispense the contents of the container.