A support unit for supporting a heating conductor of an exhaust gas heater on a carrier structure includes a supporting sleeve extending in the direction of a longitudinal axis and surrounding the longitudinal axis, a supporting pin having a sleeve connecting area extending in the supporting sleeve and an exhaust gas heater connecting area projecting beyond the supporting sleeve, wherein the supporting pin, at least in the area of its sleeve connecting area, and/or the supporting sleeve, on an inner surface surrounding the sleeve connecting area of the supporting pin, is coated with insulating material, and wherein the sleeve connecting area is held in the supporting sleeve by a force fit.