To enable you to take animations in a virtual space, an animation production system for producing an animation for advertising video, the system comprising: a virtual camera that shoots a character placed in a virtual space; a user input detection unit that detects an input of a user from at least one of a head mounted display and a controller which the user mounted; a character control unit that controls an action of the character in response to the input; an image data storage unit that records action data including the action of the character captured by the camera; and an image producing unit that generates the advertising video while replacing an object in the virtual space according to a viewer based on the action data.

A method of in-game advertising includes steps of: (a) communicatively connecting an electronic device to a game server via a communication network, the game server including a game item and an advertisement item that corresponds to the game item; (b) the electronic device receiving game data of the game item and advertisement information of the advertisement item from the game server; and (c) the electronic device generating and displaying game content of the game item in a first display area according to the game data, and displaying the advertisement information of the advertisement item in a second display area that is non-overlapping with the first display area.

A method of in-game advertising includes steps of: (a) communicatively connecting an electronic device to a game server via a communication network, the game server including a game item and an advertisement item that corresponds to the game item; (b) the electronic device receiving game data of the game item and advertisement information of the advertisement item from the game server; and (c) the electronic device generating and displaying game content of the game item in a first display area according to the game data, and displaying the advertisement information of the advertisement item in a second display area that is non-overlapping with the first display area.

When control is performed to output a watching target advertisement on a display screen displaying a game image, a user selects and sets an input element from entertainment elements, related to the game, possessed by the user. When the input element is determined, the watching target advertisement is controlled. The input element is consumed when the watching control is completed. Then, an output element, which is an entertainment element different from the input element and is selected based on information on the watching target advertisement, information on the input element, and the like, is given to the user.

When control is performed to output a watching target advertisement on a display screen displaying a game image, a user selects and sets an input element from entertainment elements, related to the game, possessed by the user. When the input element is determined, the watching target advertisement is controlled. The input element is consumed when the watching control is completed. Then, an output element, which is an entertainment element different from the input element and is selected based on information on the watching target advertisement, information on the input element, and the like, is given to the user.

An invention that provides discovery and transfer of assets in a virtual universe is provided. In one embodiment, there is an asset transfer utility, including an inventory component configured to display to a user within a virtual universe an inventory containing a plurality of assets owned by other users within the virtual universe, each of the plurality of assets listed anonymously. A search component is configured to search the inventory containing the plurality of assets. A selection component is configured to select a set of assets from the plurality of assets based on the search. A transfer component is configured to transfer the set of assets between the user and an owner of each of the set of assets.

Technology for decomposing an application into fragments and streaming the application in fragments is disclosed herein. According to at least one embodiment, a computer-implemented method includes steps of sending one or more messages to cause a plurality of computing devices that can be used to execute the compute task to be identified, sending at least one message to initiate execution of the compute task to determine the plurality of application fragments including a first application fragment and a second application fragment, collecting fragment information associated with the application fragments from one or more of the plurality of computing devices, storing the fragment information at a storage device, determining that the second application fragment follows the first application fragment based on a fragments relationship data structure, and streaming the second application fragment to a mobile game computing device.

A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored mobile game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application, operating on a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social media community. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to complete a tagging event with other participants. Rewards such as redeemable coupons are based on actions at sponsor locations.

A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored mobile game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application, operating on a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social media community. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to complete a tagging event with other participants. Rewards such as redeemable coupons are based on actions at sponsor locations.

A computer device receives a stream of event data which event data has the data about the event itself and a device or user identifier. One or the events is stored for different identifiers to be used as state. Two or more different scripts are run and the information about at least one event is shared by at least two different scripts.