Embodiments of the systems and methods disclosed herein provide a sponsor matching system in which players and sponsors can be matched. Upon a match based at least in part on stored sponsorship criteria and/or player preferences, a first sponsor can select a set of players to receive permission to select an advertisement associated with the first sponsor. Once a first player of the selected players selects an advertisement and an advertisement placement location associated with the first sponsor, the sponsor matching system can generate game rendering instructions for a first player system associated with the first player.

Embodiments of the systems and methods disclosed herein provide a sponsor matching system in which players and sponsors can be matched. Upon a match based at least in part on stored sponsorship criteria and/or player preferences, a first sponsor can select a set of players to receive permission to select an advertisement associated with the first sponsor. Once a first player of the selected players selects an advertisement and an advertisement placement location associated with the first sponsor, the sponsor matching system can generate game rendering instructions for a first player system associated with the first player.

Effective advertisements are provided to users of a network. On a terminal of a user B, user names of users whom the user B registered in advance as friends are displayed. On the terminal, information indicating whether respective friend users are online or offline, is also displayed. Icons representing video games, etc., played by the friend users are also displayed on the terminal. When the user B clicks the icon of the Game C associated with the user A, the terminal executes advertisement information display processing. By this processing, an advertisement information screen is displayed on the terminal. On the advertisement information screen, an advertisement relating to the status of the user A registered as the friend is displayed.

Effective advertisements are provided to users of a network. On a terminal of a user B, user names of users whom the user B registered in advance as friends are displayed. On the terminal, information indicating whether respective friend users are online or offline, is also displayed. Icons representing video games, etc., played by the friend users are also displayed on the terminal. When the user B clicks the icon of the Game C associated with the user A, the terminal executes advertisement information display processing. By this processing, an advertisement information screen is displayed on the terminal. On the advertisement information screen, an advertisement relating to the status of the user A registered as the friend is displayed.

A system and method for creating a themed virtual environment is provided. A computer system is in communication with at least one remote user computer system, and a themed virtual environment creation module is executed by the computer system. The themed virtual environment creation module allows a user of the at least one remote computer system to: select a template virtual environment and a plurality of primitives to be placed in the virtual environment; define one or more attributes associated with the primitives; uploading indicia to be applied to the plurality of primitives; customize the plurality of primitives by applying the indicia to the primitives; and customize the template virtual environment by placing the plurality of primitives at desired locations in the template virtual environment.

A method and system for providing a device with audio data, the method comprising the steps of: receiving from a device a request for audio data, wherein the request is received while the device is rendering a digital work, the digital work including video data. Determining audio data to send to the device in response to the request. Sending the determined audio data to the device together with computer readable instructions, wherein the computer readable instructions cause the device to: while continuing the rendering of the digital work on the device, suspend playback of first audio data currently playing on the device and playing the received audio data on the device. When the received audio data stops playing continuing with the rendering of the digital work on the device and resume playback of the first audio data previously playing on the device.

Provided is a service method of providing a game play video by additionally applying advertisement content to the game play video, and more particularly, to a service method of providing a game play video by additionally applying advertisement content to the game play video, whereby advertising effects are spontaneously obtained while a user is viewing a game video by adding an advertisement to the video showing a game played by game users. According to the service method of providing a game play video by additionally applying an advertisement content to the game play video, a data capacity of a game video may be remarkably reduced and a high image quality may be maintained, and high advertising effects may be achieved without interfering with the user's viewing of the game video.

A system for calculating viewability scores of objects displayed within a viewport, the system comprising a processing resource configured to perform the following for at least one object of the objects: determine a first value indicative of a relative portion of the object from the viewport; and calculate a viewability score of the object, wherein the viewability score is calculated based on the first value.

A system for calculating viewability scores of objects displayed within a viewport, the system comprising a processing resource configured to perform the following for at least one object of the objects: determine a first value indicative of a relative portion of the object from the viewport; and calculate a viewability score of the object, wherein the viewability score is calculated based on the first value.

Techniques are described herein for automatically determining play states, intrinsic motivators, play types/patterns and a play personality of a user/subject. Play personalities develop from activation of play states, and vary individually and are expressed in a variety of play type/patterns. These states, personalities, patterns and associated intrinsic motivations may be automatically determined by computing devices based on that user/subject's information, behaviors and biometric data. The play personality may be additionally used as the means for identifying and integrating intrinsic motivators into player-centric design which can alter and personalize user/subject/player engagement, experience and outcomes.