A lure for fishing according to one embodiment of the present invention comprises a main body portion having a cavity therein; a weight provided in the cavity of the main body portion and movable in the cavity; and a hollow cover member provided in the cavity of the main body portion, covering the weight from an outer side, and capable of guiding the weight to an inner side, in which the cavity is partially or entirely visually recognizable from an outside, and one or a plurality of reflecting surfaces or reflectors capable of performing specular reflection of light from the outside is provided on an outer surface of the hollow cover member.

An embodiment of an improved fishing lure comprises a fishing lure body having an approximately flat surface on the top side or bottom side of the body and a blade statically affixed to the approximately flat surface. The lure body may include a recess having a wall and a base, wherein the approximately flat surface is at the base of the recess, and wherein around a portion of the perimeter of the recess at least one lip extends inward from the wall of the recess. The blade is preferably disposed in the recess and below the at least one lip. In some embodiments, the approximately flat surface has a float angle between about 30 degrees and about 90 degrees relative to horizontal, and more preferably between about 35 degrees and about 45 degrees relative to horizontal.