An embodiment of an improved fishing lure comprises a fishing lure body having an approximately flat surface on the top side or bottom side of the body and a blade statically affixed to the approximately flat surface. The lure body may include a recess having a wall and a base, wherein the approximately flat surface is at the base of the recess, and wherein around a portion of the perimeter of the recess at least one lip extends inward from the wall of the recess. The blade is preferably disposed in the recess and below the at least one lip. In some embodiments, the approximately flat surface has a float angle between about 30 degrees and about 90 degrees relative to horizontal, and more preferably between about 35 degrees and about 45 degrees relative to horizontal.

Disclosed herein are fishing lures and replacement hook assembly kits for the same. In one example, a single hook assembly is provided that includes a single hook, and first and second stays. The single hook has a shank terminating at an eye, and a bend connecting the shank to a point. The bend and the shank both reside a reference plane. The first and second stays each have an elongated body. The elongated body of the first stay disposed on a first side of the reference plane and the elongated body of the second stay disposed on a first side of the reference plane. The elongated bodies have a resiliency sufficient to substantially return to an original position after deflecting the second end against the single hook.

Disclosed herein are fishing lures and replacement hook assembly kits for the same. In one example, a single hook assembly is provided that includes a single hook, and first and second stays. The single hook has a shank terminating at an eye, and a bend connecting the shank to a point. The bend and the shank both reside a reference plane. The first and second stays each have an elongated body. The elongated body of the first stay disposed on a first side of the reference plane and the elongated body of the second stay disposed on a first side of the reference plane. The elongated bodies have a resiliency sufficient to substantially return to an original position after deflecting the second end against the single hook.

An embodiment of an improved fishing lure comprises a fishing lure body having an approximately flat surface on the top side or bottom side of the body and a blade statically affixed to the approximately flat surface. The lure body may include a recess having a wall and a base, wherein the approximately flat surface is at the base of the recess, and wherein around a portion of the perimeter of the recess at least one lip extends inward from the wall of the recess. The blade is preferably disposed in the recess and below the at least one lip. In some embodiments, the approximately flat surface has a float angle between about 30 degrees and about 90 degrees relative to horizontal, and more preferably between about 35 degrees and about 45 degrees relative to horizontal.