A container comprising concavity in which a container neck is situated, inset from the top of the container, such that a pump assembly may be fastened to said inset neck resulting in a more discreet form, a container design that is less overpowered by protruding a protruding pump, and a more volume-efficient assembly. Additionally, space between the pump assembly and a peripheral wall of said concavity is reserved such that an annular wall of a pump head may move within said space when the pump head is pressed to dispense the contents of the container.

A toy water gun comprises a handle, a frame comprising a barrel, and a pressurized mechanism. The handle comprises a grip and a trigger. The frame comprises at a first end, a quick-connect system for attaching to one or more external accessories thereto; at a second end opposite the first end, a fluidic output that is capable of delivering water from the barrel to the atmosphere; at a top surface, an aperture for allowing water into an internal fluidic cavity within said frame, said internal fluidic cavity being fluidly connected to said barrel; and at a lower surface, a water cartridge seat that allows for external attachments to be secured thereto. The pressurized mechanism for delivering water from the internal fluidic cavity, and through the barrel so that the water can exit the toy water gun when the trigger is pulled.