Technologies for rendering augmented reality virtual objects include an augmented reality device to capture an image and recognize subjects within the image. Subjects may include persons or objects, such as accessories. The augmented reality device determines a context associated with the subjects of the image and selects one or more virtual objects based on the context. The identified context may include an activity or theme associated with the subject or accessories included in the image. Virtual objects may include accessories and clothing for virtual characters. The augmented reality device may select virtual objects that are similar to identified subjects and accessories, or that are associated with an identified activity or theme of the subject. The augmented reality device applies the virtual objects to a virtual character and renders an augmented reality scene based on the captured image that includes the virtual character. Other embodiments are described and claimed.

Embodiments of the disclosed innovations provide systems and methods for locating data associated with rendered documents. Some embodiments support the use of a handheld document data capture device.

Embodiments of the disclosed innovations provide systems and methods for locating data associated with rendered documents. Some embodiments support the use of a handheld document data capture device.