A hook comprising a body having a first coil on a first end and a second coil on a second end. The coils may be spirals curving in opposite directions. The body may be constructed of filament, such as metal wire, and may be hypoallergenic. The coils may be disposed on opposite ends of the body. An aperture may be disposed on the lower side of the body, and may be defined by a loop. A base may interface with the aperture, the interfacing base configured to interface on one side with the body and interface with a jewelry on the opposite side.

The invention generally includes a modular jewelry system that may include a plurality of interchange components allowing a user to create a personalized jewelry item. In certain embodiment, jewelry components may be interchangeable across a variety of jewelry pieces allowing for improved user customization and personalization based on size, shape, color and design.

There is provided an adornment having a machine readable code integrated therein for establishing a communication channel over a network between a computing device and a server, the adornment comprising an adornment body sized and shaped for wearing on an appendage of a body of a human, wherein the machine readable code comprises a plurality of gems which are inlaid in the adornment body, wherein the machine readable code encodes an identifier for establishing the communication channel between a computing device imaging said plurality of gems and a remote data storage device storing at least one media content item designated for presentation on a display of the computing device.

A jewelry piece includes a first strand having a first end releasably fixable to a second end thereof. A second strand has a first end and a second end. The first end of the second strand is fixed to the first strand and the second end of the second strand is releasably fixable to the first strand.