According to various embodiments, there may be provided an operation method of a server, including: obtaining an audio file and a graphic file; obtaining a plurality of audio sources and a plurality of visual sources based on at least one of the audio file or the graphic file; obtaining a plurality of processed audio sources based on changing at least some characteristics of the plurality of audio sources; obtaining a plurality of processed visual sources based on changing at least some characteristics of the plurality of visual sources; and generating at least one active experience file based on generating at least one first audio source selected from the plurality of processed audio sources, at least one first visual source selected from the plurality of processed visual sources, and a specific kind of interaction selected by a user in a related form, wherein, when the specific kind of interaction is received based on the at least one active experience file, the electronic device of the user is set to provide the at least one first audio source and the at least one first visual source.