A deodorant dispensing apparatus including a reusable product dispenser and a deodorant refill cartridge releasably coupled to the reusable product dispenser. The reusable product dispenser includes a cylindrical housing, a base, a telescope, and a spring. The base is rotatably coupled to the cylindrical housing and operably coupled to the telescope. The spring is operably coupled to a spring holster of the base and the telescope. The deodorant refill cartridge includes a refill barrel and refill plunger. The refill plunger is rotatably coupled to the refill barrel, which retains a deodorant product therein. The refill barrel includes a latching mechanism for releasably coupling the refill barrel to the reusable product dispenser.

A device for applying a cosmetic product in stick form, aligned on a main axis. The device includes a cup, a guide, and a tubular sheath. The cup receives the stick and includes a radial lug. The guide includes a tubular body with an upper exit opening of the stick and a lower insertion opening for the cup. The cup is mounted to slide axially. The guide includes an axial slot extending upward from the bottom, traversed by the cup's lug. The axial slot is open at the level of the upper opening. The tubular body is rotatably mounted within the tubular sheath. The sheath includes an internal helical groove that receives the lug. Rotation of the guide relative to the sheath causes an axial movement of the cup between extreme extended and retracted positions. The helical groove is open at the upper end-of-stroke.

A device for packaging and applying a cosmetic product includes a base including a first side wall having a free end, a removable support in which the cosmetic product is disposed, a protective shell housing the removable support, in which device the protective shell includes a first portion, a second portion slidably mounted to the base, and a bearing surface, and wherein the second portion is able to slide on the base until the removable support is uncoupled from the free end of the first side wall and the protective shell is removed, taking the removable support therewith.