The invention relates to a carpet tile or carpet strip for the contract market, in particular office and commercial buildings, comprising a machine-woven carpet having warp and weft yarns, a needled felt, an intermediate layer between the needled felt and the machine-woven fabric, wherein a polyester synthetic latex coating is applied to the back face of the machine-woven fabric, wherein the synthetic latex coating penetrates into the fabric from the back face of the fabric to a depth of at least 30% of a perpendicular distance between the back face and the front face of the fabric. The invention also relates to a process for manufacturing a carpet tile or a carpet strip for the contract market, in particular office and commercial buildings.