Disclosed is a product comprising a luminous surface, the product comprising a light guide (10) providing said luminous surface, said light guide comprising a plurality of scattering elements (12) for producing a substantially homogeneous light output across said luminous surface; and a first solid state lighting element (20) arranged to emit a beam of light (30) into the light guide; wherein the light guide further comprises a body (40) arranged to create a region (50) in the light guide shaded from said beam.

A display device component includes an optical waveguide having a surface; a first material formed on a portion of the surface of the optical waveguide; and a second material formed on a portion of the first material. The first material has light scattering properties.

An illumination assembly includes a light pipe and a light engine. The light pipe has a first edge portion including a light inlet, a first surface including a first light outlet, and a second edge portion including a second light outlet. The light engine is attached to the first edge portion and includes a light source adapted to direct light into the light inlet, whereby light subsequently exits the light pipe through the first light outlet and the second light outlet. The illumination assembly can be used as part of an illuminated sign assembly to provide backlighting and downlighting.

A multilayered illuminated laminate system including a light source positioned proximate to an edge of a light panel that includes a series of reflective paint in the shape of diamonds of increasing size is provided. The system further includes a diffuser sheet of sufficient opacity that it obscures the diamond pattern on the bottom surface of the light panel and a reinforced panel formed from fiberglass that bestows the system with scratch, abrasion, impact, and chemical resistance to meet or exceed current regulatory requirements. The light source is positioned within a clamp mount that contains the light panel, diffuser, and reinforced panel in frictional engagement without the need for an adhesive. A graphic can be positioned between the diffuser sheet and the reinforced panel to increase the aesthetic appearance of the system exterior surface, as well as moderate the intensity of the light it emits.

An optical assembly includes a light emitting panel member having opposite sides and at least one input edge for receiving light from at least one light source, and a pattern of individual optical deformities on or in at least one of the sides for producing a light output distribution from a light emitting surface area of the panel member. Different sets of the optical deformities within the pattern each having at least one surface that is shaped or oriented to extract light propagating through the panel member in respective different directions from multiple regions of the light emitting surface area of the panel member.

An advertising apparatus is capable of motion sensitive illumination and 180 viewing, wherein the advertising apparatus comprises: a top piece; a bottom piece; a back piece adapted for mounting the advertising apparatus to an external structure; a front display piece adapted for displaying graphics, wherein the front display piece has a convex shape, and wherein the top piece, the bottom piece, the back piece, and the front display piece are mechanically coupled together; an illumination source for illuminating the front display piece, wherein the front display piece is illuminated when the illumination source is active; a multifaceted motion sensor for detecting motion of a person, wherein the multifaceted motion sensor is configured to trigger the illumination source when said person's heat moves across at least two facets of the multifaceted motion sensor; a wireless transmitter, wherein the wireless transmitter has a transmission radius, wherein the wireless transmitter is capable of detecting a person carrying a wireless-enabled device when said person passes within the transmission radius of the wireless transmitter, and wherein the wireless transmitter delivers advertising and marketing content to said wireless-enabled device; and a power source, wherein the illumination source, the motion sensor, and the wireless transmitter are coupled to the power source.

An optical assembly includes a light emitting panel member having opposite sides and at least one input edge for receiving light from at least one light source, and a pattern of individual optical deformities on or in at least one of the sides for producing a light output distribution from a light emitting surface area of the panel member. Different sets of the optical deformities within the pattern each having at least one surface that is shaped or oriented to extract light propagating through the panel member in respective different directions from multiple regions of the light emitting surface area of the panel member.

An optical assembly comprises light sources and a light emitting panel member having an input edge to which each of the light sources is optically coupled at a different location along the input edge. Different sets of individual optical deformities on or in at least one of the sides of the panel member each have at least one surface that is shaped or oriented to extract light propagating in the same direction through the panel member in different directions for viewing from different angles through one of the sides of the panel member.