A cooler having a transparent display is provided. The cooler may include a body having a storage space configured to receive products therein, a door installed on the body to open and close the storage space; and a display assembly installed in the door. The display assembly may include a transparent display pane, a dispersion panel arranged at a rear of the transparent display panel and configured to scatter light, which is incident upon the dispersion panel, a first light source configured to radiate light to an inside of the dispersion panel, wherein transparency of the dispersion panel is controlled via the first light source depending on a distance between the cooler and an object located outside the cooler, and a second light source configured to radiate light to control brightness in the storage space, depending on the distance between the object and the cooler.