One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.

One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.

A method for generating an image combined with audio, and image display and audio output includes displaying an image, when a first image object within the image is selected, outputting a first audio object corresponding to the first image object and, when a second image object within the image is selected, outputting a second audio object corresponding to the second image object.

A method for generating an image combined with audio, and image display and audio output includes displaying an image, when a first image object within the image is selected, outputting a first audio object corresponding to the first image object and, when a second image object within the image is selected, outputting a second audio object corresponding to the second image object.

A tape library apparatus includes a tape drive, a robot unit, and a second processor. The tape drive includes a first access mechanism and a first processor. The first access mechanism is configured to read position information from a non-contact type memory within a tape cartridge. The position information indicates a position of data recorded in a magnetic tape within the tape cartridge. The first processor is configured to perform positioning for the data. The robot unit includes a robot arm and a second access mechanism configured to access the non-contact type memory. The robot arm is configured to store the tape cartridge in the robot unit, and move the tape cartridge to the tape drive. The second processor is configured to control the second access mechanism to read the position information from the non-contact type memory, and store the position information in a non-volatile memory.

A request to play a media content item is received. It is determined whether the play request is ambiguous. Responsive to determining that the play request is ambiguous, then it is determined whether to play a suspended media content item or an alternate media content item. The determination can be made based on a length of time that the suspended media content item has been suspended, a media content item type, or a state, among other factors. Responsive to the determination, playback of the suspended or alternate media content item is initiated.

The disclosure includes a system and method for generating virtual reality content. For example, the disclosure includes a method for generating virtual reality content that includes a stream of three-dimensional video data and a stream of three-dimensional audio data with a processor-based computing device programmed to perform the generating, providing the virtual reality content to a user, detecting a location of the user's gaze at the virtual reality content, and suggesting an advertisement based on the location of the user's gaze. Another example includes receiving virtual reality content that includes a stream of three-dimensional video data and a stream of three-dimensional audio data to a first user with a processor-based computing device programmed to perform the receiving, generating a social network for the first user, and generating a social graph that includes user interactions with the virtual reality content.

A method of reproducing content is provided. The method performed by a terminal includes operations of obtaining metadata corresponding to a predetermined portion of the content, selecting, based on the metadata, at least one external device to reproduce the predetermined portion of the content, transmitting a control command to the at least one external device, and reproducing the predetermined portion of the content by interoperation of the terminal with the at least one external device to which the control command is transmitted.

A computing device that provides access to digital media items receives a command from an entity to share a digital media item. The computing device invokes a graphical user interface for sharing the digital media item in response to receiving the command. The computing device determines a start time to apply to the digital media item based on input received via the graphical user interface. The computing device then generates a link or embed code to the digital media item, the link or embed code identifying the start time, wherein accessing the link or embed code causes the digital media item to be presented from the start time.

A system comprising a remote video provider and a device; the device, capable of processing data and instructions executable by a processor, when executing the instructions, performs the steps of: streaming, from the remote video provider and over a communications network, a video; receiving, during a playing of the video, a request for information; pausing the playing of the video in response to the request for information; displaying information responsive to the request for information; and resuming, following a termination of the displaying of information, the playing of the video at a location in the video that (i) precedes a location at which the video was paused, and (ii) is responsive to a beginning of a video segment.