A computer generated webpage having a plurality of selectable links comprising a column of color family chips disposed along a left edge of the webpage display, a column of miniature color chip sub-family arrays display adjacent the column of color chips, and a centrally located enlarged display of one of the miniature color chip sub-families, the webpage further comprising an enlarged color chip appearing in an upper right corner thereof, a room display beneath the color chip, and a color palette display positioned beneath the centrally located enlarged display.

A Method and Apparatus for Comparing Colors have been disclosed. In one implementation a compliant membrane which is substantially transparent with an area having a shade/color is placed on the user's skin to see what the shade/color will look like on the skin. In one implementation a compliant substrate which is largely transparent with an area having a shade/color is placed on an inanimate object to see how the shade/color will appear on the inanimate object without the substrate itself causing an unnecessary barrier between the inanimate object and the shade/color.