In one aspect, a back-lit digital photograph frame system is provided. A display assembly includes: a tray frame comprising a back surface of the display assembly as a backside enclosure; an optical acrylic block comprising a front surface of the display assembly; a light guide plate, wherein the light guide plate is located between a photographic print and a reflective backing paper, the photographic print, wherein the photographic print is located between optical acrylic block and the light guide plate, and a reflective backing paper, wherein the reflective back paper is located between the light guide plate and the tray frame, wherein the tray frame, the optical acrylic block, the light guide plate, the photographic print and the reflective backing paper are set in a vertical stack, and a base mount comprising an opening that receives the display assembly and holds the display assembly in a vertical position orthogonal to a receiving surface of the base mount, wherein the display assembly is held in place with a compression fit, and wherein the base mount further comprises a light emitting diode (LED) strip.

A display apparatus includes: a substrate; a strip-like light source placed at ends in a width direction of the substrate; and a light guide plate mounted in front of the substrate. A display medium is disposed in front of the light guide plate. The substrate includes a main body and a pair of edge plates that cover the front surface of both ends in the width direction. Light source mounts formed separately to the substrate and the edge plates have a strip-like light source mounted thereupon and are fixed inside the insertion channels. The light guide plate is mounted with both ends inserted inside the insertion channels so that light from the strip-like light source is incident from end surfaces of the light guide plate.

Reduced cost, illuminated displays for indicating the current jackpot values are disclosed. The illuminated display comprises a front panel assembly that rests on a base assembly. The base assembly includes a one-piece housing unit that may be formed in a cost-effective manufacturing process such as through injection molding. The base assembly also holds modular electronic devices such as a LED array formed on a single printed circuit board, a power and control board for energizing the LED array to indicate the current jackpot value, as well as other modular components.

A display apparatus includes: a substrate; a strip-like light source placed at ends in a width direction of the substrate; and a light guide plate mounted in front of the substrate. A display medium is disposed in front of the light guide plate. The substrate includes a main body and a pair of edge plates that cover the front surface of both ends in the width direction. Light source mounts formed separately to the substrate and the edge plates have a strip-like light source mounted thereupon and are fixed inside the insertion channels. The light guide plate is mounted with both ends inserted inside the insertion channels so that light from the strip-like light source is incident from end surfaces of the light guide plate.

Provided here are mobile way-finder signs having changeable panels that are internally illuminated. Internal illumination may be caused by battery-powered LED light bulbs. The sign may include a base, an inner frame, an outer frame, a changeable panel, and a retainer. The sign may include a power toggle switch and interior LEDs and wiring within the inner or outer frames. The sign may include a rechargeable battery pack located under the base in a snap-in holder, and heavy-duty black polyurethane wheels.

An advertising apparatus is capable of motion sensitive illumination and 180 viewing, wherein the advertising apparatus comprises: a top piece; a bottom piece; a back piece adapted for mounting the advertising apparatus to an external structure; a front display piece adapted for displaying graphics, wherein the front display piece has a convex shape, and wherein the top piece, the bottom piece, the back piece, and the front display piece are mechanically coupled together; an illumination source for illuminating the front display piece, wherein the front display piece is illuminated when the illumination source is active; a multifaceted motion sensor for detecting motion of a person, wherein the multifaceted motion sensor is configured to trigger the illumination source when said person's heat moves across at least two facets of the multifaceted motion sensor; a wireless transmitter, wherein the wireless transmitter has a transmission radius, wherein the wireless transmitter is capable of detecting a person carrying a wireless-enabled device when said person passes within the transmission radius of the wireless transmitter, and wherein the wireless transmitter delivers advertising and marketing content to said wireless-enabled device; and a power source, wherein the illumination source, the motion sensor, and the wireless transmitter are coupled to the power source.

A shelf display that is easily attached to a store merchandising fixture in a retail or wholesale environment is disclosed. It extends away from the merchandising fixture to increase visibility. The shelf display includes separate pieces that can be snapped together without the use of tools and provide flexibility in positioning the shelf display. A frame is mounted into a clip that slides along one edge of the frame. The clip is part of a ball joint so that the frame can be rotated or tilted. The ball joint attaches to an arm with breakaway lines so the length of the arm can be adjusted. The display may be formed in multiple sizes and shapes, and is oriented so that both sides of the shelf display can be used for graphic statements.

A shelf illumination device (1) for illuminating a shelf board of a shelving system. The device (1) is mounted on a component such as the shelf board. An illumination unit (4) with a plurality of light source is attached to an illumination support (3) to illuminate at least one of the shelf boards. At least one partially transparent label holder (5) receives at least one label, a shelf marking or the like. At least one light guide (6) at least in sections extends between the illumination support (3) and the label holder (5). The light guide (6) is constructed and arranged so that a portion of light emitted by the illumination unit (4) is coupled into and propagates through the light guide (6) to at least partially backlight the label holder (5), whereas the remaining portion of the light emitted by the illumination unit (4) illuminates the shelf board.

A wind-driven poster display system enables quick insertion of a poster display and rotates the poster display to catch the attention of people in the area or passing by. A wind-driven poster display employs a rotor assembly coupled to a stator assembly having a foundation base. The rotor assembly, including the poster mounting frame, rotates about the stator assembly via a bearing that is coupled between the stator assembly and rotor assembly by a stator-rotor coupling assembly. The poster mounting frame rotates via wind, wherein the poster mounting frame has a wind-capture mechanisms, wing blades extending from each of the respective left extension and right extension of the poster mounting frame, in opposing directions. When the wind blows, the wing blades catch the wind and cause the poster mounting frame to spin to expose a first surface and subsequently a second surface of the poster mounting frame.