Systems and methods provide advertising or sponsored content in a game environment, and further provide identification of target knowledge scores related to topics for targeting and serving advertising or sponsored content.

Sensitivity to incentive changes of survey participant may be computed and analyzed. Participants and one or more attributes associated with the participants may be identified. The participants may be clustered into one or more clusters according to the one or more attributes. An incentive amount to be given to a participant in a cluster of said one or more clusters may be perturbed by performing random perturbation computation. The incentive may be distributed to the participant. One or more responses of the participant may be monitored. Individual incentive sensitivity representing incentive sensitivity of responsiveness of the participant per incentive change may be computed based on the monitoring. Incentive amount computation may be dynamically adjusted responsive to determining that the individual incentive sensitivity changed by a predefined criterion.

A system and method for assessing the risk of a listing that transforms information from the listing into variables suitable for a classifier trained to score the riskiness of listings and using the score in addition to predetermined variable constraints to determine whether a listing is fraudulent.

A computer-implemented method includes the operations of receiving marketing campaign data over a network from an originator computing device to establish a marketing campaign, wherein the marketing campaign data identifies one or more keywords and/or key phrases. The operations may further include causing the marketing campaign data to be accessible over a network to a participant computing device and receiving one or more audio file over the network from the participant computing device, wherein each received audio file includes spoken words of the participant recorded by a microphone on the participant computing device. The operations may additionally include determining, for each received audio file, a number of instances that the participant says the identified one or more keywords and/or key phrases in the received audio file, identifying a reward for the participant based on the determined number of instances, and crediting an account of the participant with the identified reward.

The amount of user activity performed in relation to a promotion may be tracked based on user content captured via the client application. At least a portion of user content captured via the client application may be scanned and analyzed to identify user activity related to the user content. Augmented reality content items may be executable to generate content that is displayed in relation to the user content and that indicates an amount of user activity related to the promotion. In addition, the augmented reality content items may be executable to generate content in relation to the user content that indicates one or more redemption options for the promotion based on an amount of user activity performed by a user of the client application that captured the user content.

Some embodiments of the invention provide tools for promoting a user's financial well-being by encouraging positive financial behavior through timely feedback, counseling and instruction. For example, some embodiments of the invention may provide real-time (e.g., in response to a transaction being performed, or in response to the user indicating he/she is contemplating a transaction) useful analysis and advice designed to encourage the type of ongoing financial behavior that leads over time to financial well-being. Some embodiments are directed to ascertaining a current financial path for a user and a typical financial path in one or more prior months, and causing information useful for rendering a representation of the current and typical financial paths on a graphical user interface to be transmitted via one or more networks to a mobile device associated with the user.

A system and method are provided for implementing a uniquely automated reactive ecosystem to provide users/consumers a secure environment in which to engage streaming content in a reportable manner to an advertising component. Communications are established between a user electronic data exchange device and a centralized server that coordinates exchange of query information with a user regarding content of an associated linear television or live stream event. The disclosed systems and methods uniquely adapt data exchange to score a user's attention to data content, including advertising content, and to provide to the user an incentive scheme for attention to the content of portions of the linear television or live stream event.

A non-transitory computer readable medium storing a set of computer executable instructions for running on a processor that cause the processor to: receive a video link to a video from a third party system. The video has an advertisement with one or more actions. At least one question related to the one or more actions of the advertisement and at least one correct answer to the question and at least one incorrect answer to the question is stored. The question is displayed on a donor system and the donor system is directed to the video via the video link. Then, at least one correct answer and at least one incorrect answer are displayed on the donor system.

A system and method for optimizing marketing in retail outlets and distribution to retail outlets. The system may include a merchant network, which may include a merchant database; a shopper database; a brand database; a bank database; a shopper base module; a brand base module; a bank base module; and a merchant base module. The system may further include a bank network, which may include a payment database; and a bank promotion database. The system may further include a brand network, which may include a product database; and a brand promotion database. The system may further include a merchant point of sale (POS) device; a shopper mobile device, including a merchant application; and wherein, the merchant network, bank network, brand network, merchant POS device, and shopper mobile device may be configured to communicate with one or more of each other.

A system and method of acquiring and verifying information is provided. The system comprises a processor, and a memory comprising a sequence of instructions which when executed by the processor configure the processor to perform the method. The method comprises acquiring data from a data source associated with an author of the data, normalizing the acquired data, determining, by the processor, an identity of the author of the data, classifying the normalized data based on the identity and acquired metadata, and storing in a memory the normalized data. Normalizing the acquired data comprises parsing the acquired data for meaningful information, extracting metadata from the acquired data, and mapping the parsed information to internal data structures.