Machines, computer program products, and computer-implemented methods to manage and control a loyalty rewards network and to provide customer loyalty rewards to a customer for purchasing goods or services. Computer program product can determine if a customer is one of the plurality of member customers enrolled in the loyalty rewards network. If the customer is not a member, the computer program product can enroll the customer in the loyalty rewards network. As a purchase are made by member customers thereafter, the member customer swipes or otherwise enters a loyalty reward card number and the computer accumulates and stores loyalty rewards network data representative of the member customer's purchasing behavior. Upon accumulating sufficient loyalty rewards pursuant to collection parameters, the member customers can select one or more of the available loyalty reward actions and the computer program product can implement the selected one or more loyalty rewards action.

Systems and methods for dynamically changing displayed content of a tag coupled to an item. The methods comprising: detecting when an individual is in proximity to the tag; triggering operations, by a computing device remote from the tag, to obtain customer related information associated with the individual, when a detection is made that the individual is in proximity to the tag; determining, by the computing device, a price discount for the item based on the customer related information which was previously obtained; and dynamically changing the displayed content of the tag to include the price discount while the individual is still in proximity to the tag.

A system, method, and computer-readable medium are disclosed for performing a cross platform reward exchange marketplace operation, comprising: creating a cross platform rewards account within a cross platform reward exchange marketplace; transferring a reward from a first entertainment system to the cross platform rewards account; placing the reward up for auction via the cross platform reward exchange marketplace; enabling monitoring of bids relating to the reward up for auction; accepting one of the plurality of bids relating to the reward up for auction; and, performing an exchange transaction via the cross platform reward exchange marketplace, the exchange transaction exchanging the reward up for auction and the one of the plurality of bids.

The method of sending notifications may include determining that a user has interacted with a location in a manner that meets a set of criteria. The method may include based, at least in part, on a determination that the user has interacted with the location, determining content of a notification for the user based in part on the user meeting the set of criteria in an implementation of a location-based information campaign. The method may include determining a value included in the content of the notification based, at least in part, on a location history of the user. The method may include sending the notification to a computing device of the user.

The disclosed embodiments provide systems, methods, and techniques for managing merchandising cards. A merchandising card may be, for example, a gift card, loyalty card, or the like. Consistent disclosed embodiments, a system for managing merchandising cards may include one or more memory devices storing instructions and one or more processors configured to acquire, from a device over a network, a plurality of locations associated with the device, the device locations being acquired at different instances in time within a predetermined period of time. Additionally, the one or more processors may be configured to calculate a merchant confidence rating for a merchant using the device locations. Further, the one or more processors may be configured to, based on the merchant confidence rating, determine that the merchant matches a merchant that is associated with merchandising card, and send a reminder a user of the device.

The disclosed embodiments provide systems, methods, and techniques for managing merchandising cards. A merchandising card may be, for example, a gift card, loyalty card, or the like. Consistent disclosed embodiments, a system for managing merchandising cards may include one or more memory devices storing instructions and one or more processors configured to acquire, from a device over a network, a plurality of locations associated with the device, the device locations being acquired at different instances in time within a predetermined period of time. Additionally, the one or more processors may be configured to calculate an overall merchant confidence rating for a merchant using the device locations. Further, the one or more processors may be configured to, based on the overall merchant confidence rating, determine that the merchant matches a merchant that is associated with merchandising card, and send a reminder a user of the device.

The present disclosure involves systems, software, and computer implemented methods for automatically providing linking partner loyalty rewards accounts using authorized user and primary user information associated with an account. One example method includes authenticating a user at a partner system, and receiving from the user information associated with an account. The information associated with user's account is communicated to a financial institution system via an API where the user can then be verified as an authorized user on an account. The financial institution system then provides the partner system with information associated with the primary user of the account, and the partner system can link a loyalty account of the primary user with the loyalty account of the authenticated user.

The present disclosure involves systems, software, and computer implemented methods for automatically providing a lending offer for loyalty points based on a customer account analysis. One example method includes initiating an offer analysis for a customer account associated with a particular customer and storing an account balance and a point deficit balance. The offer analysis determines whether to provide an offer for a point loan, and is based on profile information of the customer, a current point balance, and a reward identified from the loyalty account. If an offer is to be provided, an offer for a loan of points equal to the difference between the current point balance of a loyalty account and the point value cost of the reward is transmitted to a client device of the customer. If accepted, the current point balance and the point deficit are both incremented by the amount of the offer.

In some aspects, the techniques described herein relate to a method including: receiving a request to initiate an invoice payment, including a customer identifier, an invoice identifier, and a payment amount; determining a number of reward points that is equal to the payment amount; executing a query including the customer identifier as a lookup parameter, where the query returns a number of reward points associated with the customer identifier and an account number; determining that the number of rewards points returned by the query is equal to or greater than the number of reward points that is equal to the payment amount; sending a communication to a payment platform including the demand deposit account number; crediting a demand deposit account associated with the account number with an amount equal to the payment amount; and processing a payment of an invoice by drawing from the demand deposit account.

A system and methods for tracking and fulfillment of casino gift items. For instance, the system animates a list gifts that are available to the player account via a casino promotion. One or more of the gift items can be pre-selected before being earned. The pre-selected gift items appear on a user interface that combines content for the gift promotion with content for a wagering game played during the player account session. A progress meter, for each gift item, shows an incremental increase in rewards points until enough rewards points accrue to redeem the gift item. The system automatically interfaces with a store front that provides the gift item. The system transacts fulfillment of the gift redemption and initiates (via the store front) the shipment of the gift item directly to a mailing address associated with the player account.