A first electronic message being widely disseminated can be identified. First content of the first electronic message can be analyzed and a determination can be made as to whether the first content satisfies at least a first criterion. Responsive to determining that the first content satisfies at least the first criterion, a second electronic message including second content can be automatically generated. Communication of the second electronic message to a first set of people can be initiated, and responses by the first set of people to the second electronic message can be monitored. A determination can be made as to whether the responses satisfy at least a second criterion. Responsive to determining that the responses satisfy at least the second criterion, the second electronic message can be communicated to at least a second set of people.

A first electronic message being widely disseminated can be identified. First content of the first electronic message can be analyzed and a determination can be made as to whether the first content satisfies at least a first criterion. Responsive to determining that the first content satisfies at least the first criterion, a second electronic message including second content can be automatically generated. Communication of the second electronic message to a first set of people can be initiated, and responses by the first set of people to the second electronic message can be monitored. A determination can be made as to whether the responses satisfy at least a second criterion. Responsive to determining that the responses satisfy at least the second criterion, the second electronic message can be communicated to at least a second set of people.

Systems and methods for identifying optimal promotion-types for plurality of products are described. The system may consider various factors like time, location, non-promotional scenario, promotional scenario and user-defined constraints for computing different values like total sales, total loss, total cost, total profit and profitability ratio. These values may be computed in both non-promotional and promotional scenarios. Further, the system may compare the profitability ratios computed in both the scenarios and based on application of user-defined constraints, the system identifies the optimal promotion-types amongst a plurality of applicable promotion-types. The optimal promotion-types indicates most suitable promotion-types for a particular product at particular location and time period.

Systems and methods for modifying campaign dependent geofences by creating marketing campaigns and linking the marketing campaign to a specific geofence. Each campaign-linked geofence may be capable of delivering the campaign messages to geofence participants during the duration of a marketing campaign and the geofence system may subsequently deactivate the geofence automatically after the marketing campaign has concluded. The systems and methods may map a geofence with a defined boundary to specified location on the map coinciding with the marketing campaign. As the tracked computer devices impinges on the borders of the market campaign's geofence, select messages may be received by the tracked computer devices, corresponding specifically to the events, promotions and advertisements of the campaign events during the time frame the events are active.

Methods and apparatus to associate audience members with over-the-top device media impressions. An example audience measurement apparatus includes an impression monitoring system to monitor and log media impressions based on impression requests received via network communications from over the top devices. A linkage database system is to implement the impression monitoring system. A processor in circuit with the impression monitoring system is to: generate Internet protocol (IP) address-to-cookie mappings; associate household identifiers of households with ones of the IP address-to-cookie mappings; and associate ones of the household identifiers to the logged media impressions based on IP addresses associated with the media impressions and based on the household identifiers associated with the ones of the IP address-to-cookie mappings.

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic contact information assignment. A method includes: identifying a pool of telephone numbers; assigning the telephone numbers to a pool manager; allocating by the pool manager, subsets of the telephone numbers to a plurality of allocators, each allocator responsible for allocating telephone numbers to an associated group of content sponsors; determining a first allocation of a first subset, the first allocation being distributed among the content sponsors associated with a first allocator, creating first pools each associated with a respective one of the content sponsors associated with the first allocator; reclaiming one or more telephone numbers from a pool of the first pools; and assigning ones of the reclaimed telephone numbers by the first allocator into either other pools of the first pools or back to the pool manager for allocation to other allocators.

An aspect of the present invention relates to tracking and analyzing a computer user's behavior after viewing a particular search result or a particular advertisement to assess the impact of having viewed the search result or advertisement.

Using various embodiment, methods and systems to implement an objective based advertisement placement platform are described. In one embodiment, a method and system to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser is disclosed. A computing device receives the objective of the advertiser. In one embodiment, the advertiser objective includes determining when to stop displaying a branded smart object (BSO) to a user in the 3D online environment, the objective including an engagement rule. The computing device can further determine whether the advertiser's objective has been achieved by a user, the determining including evaluating a user engagement score (UES) and comparing the UES with an advertiser's engagement rule. If the advertiser's objective is achieved (or met) by the user, the BSO is not displayed to the user for a predetermined period of time.

The present disclosure relates to a 5G or pre-5G communication system that is to support higher data transmission rates after 4G communication systems such as LTE. The present disclosure provides a communication method by a terminal in a wireless communication system, comprising the operations of: transmitting to a network provider's server information indicating a permission for outputting a banner on a screen of the terminal; receiving from the provider's server a key that is used for filtering a discovery code; receiving the discovery code from one or more access points (AP), and filtering the received discovery code using the key; requesting from the provider's server banner information with respect to the filtered discovery code, and receiving the banner information in response to the request; and outputting a banner on the screen using the received banner information, and transmitting an output report of the banner to the provider's server.

A method for identification of influencer social network marketing effectiveness includes: storing social network profiles, each including a profile identifier and social network connections; receiving an effectiveness request including transaction data for electronic commerce transactions, each including identifying information and a transaction time; receiving data associated with a promoted social network post including a posting time and a specific profile identifier; identifying, for each transaction, a corresponding social network profile based on a correspondence between the profile identifier and the transaction's identifying information; identifying a specific social network profile that includes the specific profile identifier; determining, for each transaction, if the transaction was influenced by the promoted social network post based on the social network connections in the corresponding profile and the specific social network profile and the transaction time and posting time; and transmitting a report based on a result of the determination for each transaction.