Embodiments of the invention provide a fraud prevention method for a pay-per-click data processing system. The method can include receiving a click through for a link in a host site which references a marketed site. The method also can include identifying a link address for the link in the click through. The method yet further can include comparing the identified link address to a modified link address recorded for an actual link address for the marketed site. Finally, the method can include quashing the click through if the identified link address is not the modified link address. Conversely, the method can include redirecting the click through to the marketed site if the identified link address is the modified link address.

Computer implemented methods and systems facilitate development and distribution of content for presentation on a display or a multiplicity of networked displays, the content including content elements. The content elements may include graphics, text, video clips, still images, audio clips or web pages. The development of the content is facilitated using a database comprising design rules based on principles of cognitive and vision sciences. The database may include design rules based on visual attention, memory, and/or text recognition, for example.

Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)typically websites offering adswith respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign.

This disclosure generally covers systems and methods that schedule posts of one or more images, videos, or other digital content items through an account of a social networking system in a way that optimizes user engagement. In particular, certain embodiments of the disclosed systems and methods determine when to post digital content items by calculating data-driven user engagement scores and updating those scores with data tracked by the social networking system.

A first set of data including a first tracking identifier for a first webpage component and a destination address for the first webpage component is accessed. A second set of data that includes an address for retrieving a second webpage component, is accessed. The address includes a second tracking identifier. Whether the second tracking identifier is the same as the first tracking identifier is determined. The second webpage component is associated with the destination address when the second tracking identifier is the same as the first tracking identifier.

Techniques to measure consumption of content pages comprising a plurality of distinct content assets are disclosed. In various embodiments, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page, is received. The received content consumption signal data and content attribute data associated with each respective content page are used to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed.

A system and method for measuring the efficiency of social media campaigns. The system collects searchable activity data of members of a social network and processes this data locally to extract interaction data happening on the profile page of the social media campaign on the social network. The interaction data is then weighed in accordance with its type. The system may also determine a reach of the campaign and a responsiveness score of a user. The system may also determine an effort score representing a monetary value of the profile page based on the volume of contribution by the owners of the social media campaign. The efficiency score may then be determined based on a relationship between the number of interactions, the weight associated with each interaction, the reach, the responsiveness score, and the effort score.

One or more techniques and/or systems are provided for promoting a service using a gifting model. For example, a gifting model, for a service (e.g., a multimedia content service that provides movies, music, apps, etc.), may specify what types of online users are eligible to be promoters and/or what online promotional gifts are available for promoters to gift to online recipient users. In an example, one or more online promotional gifts (e.g., a television show, a song, etc.) of the multimedia content service are exposed to an online user. A gift request is received from the online user. The gift request may specify an online recipient user and a selected online promotional gift (e.g., an action movie). The online promotional gift is provided to the online recipient user. In this way, online users may promote a service by providing promotional gifts, such as for free, to online recipient users.

Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.

A system and method for determining a precise location based on multimedia content. The method includes: analyzing a multimedia content element (MMCE), wherein the analysis further includes generating at least one signature to the MMCE; matching the generated at least one signature to at least one reference concept stored in a database, wherein each of the at least one stored concept is associated with a predetermined precise location; and identifying, based on the matching, a precise location depicted in the MMCE.