Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

In some embodiments, the present invention is directed to a computer system which includes: a specifically programmed server, where the server includes a plurality of modules configured to perform at least: electronically and periodically obtaining, over a computer network, media data from a plurality of computer systems of media data sources, where the media data is associated with a plurality of media airings of a plurality creatives; electronically and periodically obtaining web tracking transaction data from a computer system of a web tracking electronic source; where the web tracking transaction data including web tracking metrics for web originated activities; where web originated activities include web orders placed in response to the offer associated with the creative; for each web order record in the transactional web data: attributing, by the specifically programmed server, a particular web order to a particular media airing; and displaying a real time updatable web attribution report.

Systems and methods are provided to measure the effectiveness of viewing resources, such as web-based advertisements or web pages, on electronic devices in causing transaction activity to subsequently occur at a physical location associated with the resources. A first set of data records is provided that includes a uniform resource identifier (URI) of a resource that was viewed by an electronic device, one or more physical locations, each physical location representing a physical location of the merchant associated with the URI, a date/time that the resource was viewed by the electronic device, and payment instrument indicia regarding a payment instrument which has been used for completion of a previous web-based transaction by an electronic device having the same UDID that viewed the URI of the resource. A second set of data records is provided that includes payment instrument indicia regarding a payment instrument which has been used for completion of a previous transaction at a physical location of a merchant, a physical location of the merchant, and a date/time that the previous transaction at the physical location of the merchant occurred. Data records in the two sets are compared to identify data records that have matching payment instrument indicia, matching physical locations and a date/time in the data record of the first set which is a predetermined amount of time prior to the date/time in the data record of the second set.

A method is disclosed for tracking advertisement effectiveness. First information associated with desired advertising information is broadcast from at least one of a plurality of fixed information nodes. A mobile unit receives the broadcast information and outputs the desired advertising information. An advertisement counter is started at the time of receipt of the broadcast information and presence information is broadcast from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location. The broadcast presence information is received at the mobile unit and a presence counter is started in response to receipt of the presence information. At the mobile unit loss of receipt of the broadcast presence information, the presence counter is stopped.

Methods and systems for determining marketing campaigns for customers based on customer transaction data are described. In one or more implementations, the customers are assigned to consumer classes based on respective customer values and activity levels. Appropriate marketing campaigns are generated and output for each user based on the assigned consumer class.

A system and method for unifying user-level data across a plurality of media platforms are provided. The method includes receiving user-level data events from the plurality of media platforms, wherein each event relates to at least one online advertisement viewed by a plurality of users; processing the received user-level data events to detect a group of user-level data events related to the same user of the plurality of users; combining user-level data from each group of user-level data events related to the same user; assigning a unique user identifier to the combined user-level data to result in a unified user-level data related to a particular user; and storing the unified user-level data in a database, thereby providing consistent user-level data across the plurality of media platforms.

An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect spiking queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. In some implementations, the audience measurement service may also infer that the users likely viewed other items of content (e.g. advertisements) displayed during the prior or subsequent few minutes on the same broadcast channel as the query-triggering item.

A wearable apparatus is provided for securing a wearable apparatus to an article of clothing. In one implementation, an apparatus securable to an article of clothing may include a capturing unit including at least one image sensor configured to capture images of an environment of a user and a power unit configured to house a power source. The apparatus may further include a connector configured to connect the capturing unit and the power unit. The connector is configured to secure the apparatus to the article of clothing such that the capturing unit is positioned over an outer surface of the article of clothing and the powering unit is positioned under an inner surface of the article of clothing.

The systems and methods described herein may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input at least one of: a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, a share of wallet, and/or the like.

This invention relates to manufacturing and distribution of physical digital media, such as DVD, Blu-ray, or CD formats. The present invention relates particularly to adding a methodology for preventing skipping of selected advertising media imbedded within such digital Medias as well as adding a product or brand loyalty as well as a web-based advertising tracking system to such digital media in conjunction with the digital media.