Systems, methods, and computer program products for performing an operation comprising detecting a first mobile device within a predefined proximity of a display device, receiving profile data from the first mobile device, identifying at least one rule for selecting media content based on the profile data, selecting, based on the at least one rule applied to the profile data, a first item of media content of a plurality of items of media content, and outputting the first item of media content for display on the display device.

Systems and methods for content selection with first and second recommendation engines are disclosed herein. The system can include a memory include a content library database and a model database. The system can include a user device having a first network interface and a first I/O subsystem. The system can include one or more servers that can include a packet selection system and a presentation system. These one or more servers can: receive response data from the user device; provide received response data to a first recommendation engine; alert a second recommendation engine when a selected next node is a placeholder node; retrieve at least one statistical model relevant to selection of next node content; and select next node content based on an output of the at least one statistical model.

Blockchain-enabled crypto asset systems allow a user to control how advertisers access the user's personal data; allow crypto asset compensation in exchange for social amplification; and track asset allocation. Asset allocation tracking is made the focus of these specifications. Payments made via blockchain tracking, and the distribution of any revenues derived from cost savings provided to terrestrial, satellite or digital radio broadcasters back to music rights holders and other related groups are provided. These rights holders typically like to incentivize consumers, and by using the crypto assets or tokens created by the present invention, a reward for listening/consuming may be provided. Further, payments for industry services to the rights holder are contemplated to include, but not be limited to any Performance Rights Organizations (PROs), Record Labels, Publishing Companies—Administrators, Managers, Agents or any fractional rights holders or owners who would hold claim against any such revenues.

A digital license plate can support methods for assuring preservation and user authorized electronic access to vehicle relevant information or vehicle history. An external user interface to the digital license plate is configured to allow a user to provide user authorization to control release of sensor and other data from the digital license plate.

A utility application for a mobile device inspects data packets from other mobile applications running on the device to gather and record usage data about those applications. Since users of the utility application may not reflect the true population for which the usage data is desired, a system de-biases the data reported from the utility applications using a machine learning model to predict demographics of the users of the utility application. To determine a training data set for the model, the system requests a user to provide a desired user attribute by way of an in-app questionnaire. This enables labeling utility usage data with the demographics, which can be weighted and extrapolated to determine usage across the population as a whole.

A deal allocation platform is disclosed. The deal allocation platform may be configured to be used in multiple contexts, such as, for example, a batch processing context and a real-time context. Further, the deal allocation platform may be configured to reallocate users assigned to deals based on an approximation of a global optimization problem. In addition, the deal allocation platform may enable configuration of one or multiple experiments.

Methods and apparatus to deliver targeted advertising are disclosed. An example apparatus includes a media object assembler to, in response to receiving a request to provide a media object, generate a custom media object using a first media object element and a second media object element based on at least one of a user profile or a group profile corresponding to a user, the user corresponding to the request; an interface to transmit the custom media object to the user; and a performance analyzer to analyze a performance of the custom media object; and update at least one of the user profile or the group profile based on the performance.

The present disclosure relates to a system, method, and computer-program product for identifying and tagging users. Embodiments may include receiving, using at least one processor, a first content request. Embodiments may further include associating a user-access identifier with a first portion of data from the first content request based upon a second portion of the data from the first content request. Embodiments may also include storing the first portion of data from the first content request and the user-access identifier within a memory system. Embodiments may further include receiving a second content request. Embodiments may also include generating a user-identifier tag based upon the user-access identifier stored in the memory system, the first portion of data from the first content request, and a first portion of data from the second content request. Embodiments may further include providing a response to the second content request, the response including the user-identifier tag.

A method and system of targeting information for a user is provided. The method includes collecting one or more digital posts that identify a product and are associated with a digital account, identifying, by a neural network, a stage of a decision model associated with each of the one or more digital posts based on a feature representation generated for each digital post, and transmitting product-related information to the digital account, wherein the transmitting is based on the stage of the decision model identified for each of the one or more digital posts.

Methods, systems, and computer readable media can be operable to facilitate the control of a media device based upon the proximity of a wireless device. A viewable area may be mapped for one or more media devices within a premise, wherein the map of the viewable area for a media device includes one or more wireless quality parameters observed by a wireless device while the wireless device is located within an area around the media device from which a user may view content output from the media device. Based upon a comparison between wireless quality parameters currently observed by a wireless device and wireless quality parameters of a viewable area map, a determination may be made that the wireless device is within the viewable area of a media device, and the wireless device may be configured as a control device for the media device.