Digital image selection techniques are described that employ machine learning to select a digital image of an object from a plurality of digital images of the object. The plurality of digital images each capture the object for inclusion as part of generating digital content, e.g., a webpage, a thumbnail to represent a digital video, and so on. In one example, digital image selection techniques are described that employ machine learning to select a digital image of an object from a plurality of digital images of the object. As a result, the service provider system may select a digital image of an object from a plurality of digital images of the object that has an increased likelihood of achieving a desired outcome and may address the multitude of different ways in which an object may be presented to a user.

Provided is a process, including: obtaining a first training dataset, training a first machine-learning model on the first training dataset, obtaining a set of candidate question sequences, forming virtual subject-entity records, forming a second training dataset, training a second machine-learning model, and storing the adjusted parameters of the second machine-learning model in memory.

A system and method for targeted gaming news and media feeds is provided. Information about an interaction by a user with an interactive content title and a plurality of interactive content titles may be stored in memory. A processor executes instructions stored in memory, wherein execution of the instructions by the processor analyzes the information stored in memory regarding interaction by a user with an interactive content title and identifies one or more keywords that characterize the user interaction with the interactive content title. Media stored in a database may be filtered based on the identified keywords and displayed within a targeted media feed on a user device of the user. The displayed targeted media may be updated based on new information regarding user interaction with the interactive content title.

A method for creating a customized virtual shopping experience may include receiving physical-world shopping data of a first user. The physical-world shopping data may be collected while the first user is physically present in a physical-world shopping environment. The method may also include configuring a virtual shopping environment based at least in part on the physical-world shopping data of the first user, and displaying to the first user the virtual shopping environment.

An apparatus for delivering information to a mobile computing device regarding a packaged food product includes an information delivery computing device comprising a processor and non-transitory memory. The non-transitory memory includes executable instructions that when executed by the processor cause the information delivery computing device to send information about one or more characteristics of the packaged food product to the mobile computing device in response to a request from the mobile computing device. The request from the mobile computing device can be received by the information delivery computing device when a customer scans a QR code on the packaged food product with a camera on the mobile computing device.

A system, method and non-transitory computer-readable medium are provided for deep user modeling of user behavior. According to the deep user modeling, user behavior vectors that represent historical user behaviors of a user are determined. Based on a concatenation of the user behavior vectors, a variable-length user behavior matrix is determined. The variable-length user behavior matrix is converted into a fixed-length embedding vector via a long short term memory network, and the fixed-length embedding vector is outputted to the user as a predicted target behavior.

A method for generating advertising content includes: during a content creation period, receiving a video advertisement from an entity; packaging the video advertisement with a pointer to the entity and a checkout portal for content linked to the video advertisement to generate an augmented video advertisement; during a live period succeeding the content creation period, for a first instance of the augmented video advertisement accessed at a first computing device associated with a first user, associating a first purchase completed within the checkout portal of the first instance of the augmented video advertisement with the entity based on the pointer; and, for a second instance of the augmented video advertisement accessed at a second computing device associated with a second user, associating a second purchase completed within the checkout portal of the second instance of the augmented video advertisement with the entity based on the pointer.

The information processing device includes a controller that executes acquiring at least one of first information related to advertisement activity from a second unit that is usable as a vehicle cabin of a vehicle and is disposed separately from a first unit having a drive unit of the vehicle, the second unit being provided for the advertisement activity, and second information related to a movement of a person within a first predetermined range from a place where the second unit is disposed, and instructing the first unit to move the second unit to a movement destination decided based on at least one of the acquired first information and the acquired second information.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating and presenting engagement heatmaps. In one aspect, a method includes generating and providing, to a client device, an interactive interface that includes a session replay area that presents playback of user interfaces presented during a user session. A detection is made, based on interaction data received from the client device, of user interaction with an interface control for viewing engagement heatmaps. In response to detecting the user interaction with the interface control, playback is paused. The interactive interface is updated to present, for each of two or more user interface elements presented by the given user interface, an engagement heatmap visualization that visually represents a relative quantity of user interactions with the user interface element when the user interface element was presented by the given interface.

The disclosed computer-implemented method may include (1) accessing, by a computing device and from a record stored in an immutable distributed ledger, information describing characteristics of a target audience, (2) ascertaining a target audience member identifier of a target audience member by matching information describing characteristics of the target audience member with the information describing characteristics of the target audience, (3) generating a unique and encrypted secure identifier linking an advertiser identifier to the target audience member identifier, and (4) committing the secure identifier to the immutable distributed ledger as an update transaction to the record. Various other methods, systems, and computer-readable media are also disclosed.