An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as bounceback since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as slip-ad since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as bounceback since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as slip-ad since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

A media playout system receives a broadcast log transmitted from a media scheduling system. The broadcast log includes a restricted show, and the media playout system makes a first determination a blackout period assigned to the restricted show. The blackout period indicates a period of time associated with the restricted show during which at least one media item is prohibited from being scheduled. The media player also determines that the broadcast log indicates that the at least one media item has been improperly scheduled during the blackout period. In response to determining that the at least one media item has been improperly scheduled during the blackout period, the media playout system transmits, to the media scheduling system, a message requesting a replacement media item to replace the at least one media item that has been improperly scheduled during the blackout period.

A method for selecting a data stream for distribution to a plurality of broadcasting sites. The method includes: receiving a main data stream and a back-up data stream respectively, generated by a main broadcast gateway and a secondary broadcast gateway respectively, from source data, called a main stream and a secondary stream respectively; receiving at least one packet including a piece of information representative of a quality of service associated with the main stream and the secondary stream respectively, at one instant at least or over one given period at least, the at least one packet, called a main current packet and a secondary current packet respectively, being generated by the main broadcast gateway and secondary broadcast gateway respectively; and selecting in real time the main stream or the secondary stream respectively in taking account of the main current packet and secondary current packet, delivering the data stream for distribution.

In accordance with aspects of the present invention, a technique is implemented to effectively receive streaming multimedia content in digital form, parse and segment the received transport stream and process the segmented content. Such treatment of received programming content provides for efficient storage of such programming content, and effectively provides for access to such content by administrators of a broadband system as well as users of such systems. In accordance with the invention, a technique enables, among other things: the creation of reference frames for, e.g., effective segmentation of programming content; encapsulation of programming content data as a UDP/IP datagram; associating programming content with provider and dedicated resource attributes; monitoring staging processor activity; effectively segmenting programming content that is scrambled; developing a unicast and multicast; compensating for missing or delayed programming content; and propagating video servers of varying manufacturers.

When a downstream stream player is streaming content being played on a main radio station, the streaming content can be altered to substitute a different song than the one being played on the main radio station, even if there is a significant difference between the length of the song being played on the main radio station and the substituted song being played on the downstream stream player. After the substituted song has been played, the downstream stream player can resume streaming content from the main radio station. Substitution of the song on the downstream stream player can be performed by using a variable buffer delay, which essentially allows the downstream stream player to substitute different length songs by increasing or decreasing a delay between the play-out of the main station and the play-out of the downstream station.

Systems and methods are disclosed for providing devices capable of the reception and playback of one or more crafted media channels transmitted over an intermittent connection. The one or more channels may be customized by the end user to bias the programming towards individual tastes or moods. The channels may be delivered over an intermittent, unidirectional link, for example a Satellite Radio receiver in a home or car. Content may also be delivered over an intermittent, bidirectional link, for example to a portable media player via a wireless 802.11 or other networked connection.

A method modifies how content is broadcast based on the tone and format of the content. One or more processors retrieve a set of rules that describe a tone and format for proposed content that is to be broadcast to an intended target, and determine whether the proposed content conforms to the set of rules. In response to determining that the proposed content does not conform to the set of rules, the processor(s) modify how the proposed content is broadcast to the intended target. The processor(s) generate an enriched content of the modified content by applying, to the modified content, content metatags that describe a content of the modified content, and then analyze the enriched content to calculate a trustworthiness index (TI) for the enriched content. The processors further modify how content is broadcast to the intended target based on the TI of the enriched content.

Methods and apparatus for inserting local content of interest in an all digital content delivery network. In one embodiment, the content delivery network comprises a cable television or satellite network, and an RF channel thereof is separated or isolated from an incoming multiplex of all-digital content transmission. The separated RF channel is demodulated to provide a multiplexed transport stream, and packets corresponding to one or more programs from the transport stream are replaced with packets obtained from local compression and encoding of analog programming such as e.g., personal, educational and government (PEG) programming. The inserted programming may also contain closed captioning and emergency data alerts. The resulting encoded transport stream is then re-inserted into the multiplex, modulated, and put back onto the RF channel. In an alternate embodiment, space is reserved within the downstream multiplex so as to avoid having to remove an existing program stream.

Provided is a system that includes a circuit to generate an interactive item based on a request received from a first distribution network or a second distribution network. The interactive item is overlaid over a media item present in media content. The circuit then activates the generated interactive item overlaid over the media item of the media content. Further, the circuit receives an event trigger, from a client application engine operational on a user device associated with a user, for a selection of the activated interactive item. A personalized list is generated for the event trigger for the selection of the interactive item. Further, the generated personalized list is transmitted for a display for a defined time duration, to one of the first distribution network, the second distribution network or the client application engine operational on the user device.