An apparatus of processing a digital service signals and a method thereof are disclosed. The present invention includes a receiving module configured to receive declarative contents and a first PDI (Profiles, Demographics, Interests) table including a first PDI question having a first question id for identifying the first PDI question and receive a second PDI table including a second PDI question having a second question id for identifying the second PDI question, an obtaining module configured to obtain an answer to the first PDI question, a storing module configured to store the obtained answer to the first PDI table, a fetching module configured to fetch the stored answer to the second PDI question by using the first question id and the second question id, wherein the first question id is equal to the second question id, wherein the storing module further stores the fetched answer to the second PDI table and a downloading module configured to download contents using the fetched answer, wherein the declarative contents fetches the stored answer by using an API (Application Programming Interface).

An apparatus of processing a digital service signals and a method thereof are disclosed. The present invention includes a receiving module configured to receive declarative contents and a first PDI (Profiles, Demographics, Interests) table including a first PDI question having a first question id for identifying the first PDI question and receive a second PDI table including a second PDI question having a second question id for identifying the second PDI question, an obtaining module configured to obtain an answer to the first PDI question, a storing module configured to store the obtained answer to the first PDI table, a fetching module configured to fetch the stored answer to the second PDI question by using the first question id and the second question id, wherein the first question id is equal to the second question id, wherein the storing module further stores the fetched answer to the second PDI table and a downloading module configured to download contents using the fetched answer, wherein the declarative contents fetches the stored answer by using an API (Application Programming Interface).

A system and method for generating personalized multimedia content element clusters. The method includes determining, based on at least one interest, at least one personalized concept, wherein each personalized concept represents one of the at least one user interest; obtaining at least one multimedia content element related to a user; generating at least one signature for the at least one multimedia content element, each generated signature representing at least a portion of the at least one multimedia content element; determining, based on the generated at least one signature, at least one multimedia content element cluster, wherein each cluster includes a plurality of multimedia content elements sharing a common concept of the at least one personalized concept; and creating at least one personalized multimedia content element cluster by adding, to each determined cluster, at least one of the at least one multimedia content element sharing the common concept of the cluster.

A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information or on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displayed, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. Interactive virtual objects are received by the television terminal with directions on actions to be taken upon selection of the interactive virtual object. Actions may result in the initiation of processes locally at the television terminal, or communication with a remote site for the initiation of processes to be performed remotely. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information or on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displayed, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. Interactive virtual objects are received by the television terminal with directions on actions to be taken upon selection of the interactive virtual object. Actions may result in the initiation of processes locally at the television terminal, or communication with a remote site for the initiation of processes to be performed remotely. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

A method and system for providing contextually appropriate overlays. The method includes causing the generation of at least one signature for each of at least one input multimedia content element, wherein each signature represents a concept, wherein each concept is a collection of signatures and metadata describing the concept; correlating the concepts represented by the generated signatures to determine at least one context of the at least one input multimedia content element; determining, based on the at least one context of the at least one input multimedia content element, at least one contextually relevant reference multimedia content element, wherein each contextually relevant multimedia content element has a context matching at least one of the determined at least one context above a predetermined threshold; and causing an overlay of the at least one contextually relevant reference multimedia content element on the at least one input multimedia content element.

A system and method for method for recommending trending content. The method includes causing generation of at least one signature for each of at least one input multimedia content element, wherein each signature represents a concept, wherein each concept is a collection of signatures and metadata describing the concept; comparing the generated signatures to signatures of a plurality of reference multimedia content elements, wherein each reference multimedia content element is associated with a context indicating a trend; determining, based on the comparison, at least one trending multimedia content element of the at least one input multimedia content element; and generating a recommendation notification, wherein the recommendation notification includes at least one of: the at least one trending multimedia content element, and an indication of the at least one trending multimedia content element.

A system and method for determining driving decisions based on multimedia content. The method includes obtaining, in real-time during a trip of a vehicle, trip multimedia content elements captured by at least one sensor deployed in proximity to the vehicle; identifying, based on at least one signature generated for each trip multimedia content element, at least one matching event multimedia content element, wherein each event multimedia content element demonstrates an event and is associated with a corresponding driving decision; and determining, in real-time, at least one driving decision, wherein each determined driving decision is associated with one of the identified at least one event multimedia content element.

A method for generating location-based advertisement includes receiving a selection of a first radio station from a user of a mobile device, receiving an electronic program guide from the first radio station including a plurality of advertisement time slots, where each advertisement time slot in the plurality of advertisement time slots includes an advertisement sequence for a first advertisement content, receiving a second advertisement content from a second radio station located in a geographic location matching a real-time geographic location of the user as determined by a location-based service of the mobile device, substituting the first advertisement content in the advertisement sequence of one of the plurality of advertisement time slots with the second advertisement content from the second radio station, and broadcasting the second advertisement content to the user via the mobile device.

In one aspect, an example method includes (i) accessing, by a computing system, a broadcast schedule, which indicates that a broadcast of a first media content item is scheduled to be followed by a broadcast of a second media content item, wherein the computing system can operate in a schedule mode or a breakout mode; (ii) switching from operating in the schedule mode to operating in the breakout mode; and (iii) while operating in the breakout mode: (a) simulating a broadcast of the first media content item; (b) making a determination that a particular signal is embedded in the first media content item; (c) responsive to making the determination, simulating a switch from broadcasting the first media content item to broadcasting the second media content item; (d) based on the simulated broadcast of the first and second media content items, generating a simulation log; and (e) presenting the generated log.