A receiving device of the present disclosure includes: a first processor that (i) receives a broadcast signal obtained by modulating multiplexed data including at least first multiplexed data in a first multiplexing format, out of the first multiplexed data and second multiplexed data in a second multiplexing format different from the first multiplexing format, (ii) demodulates the broadcast signal received, and (iii) outputs the multiplexed data obtained as a result of the demodulation; and a converter that (i) converts, into the second multiplexing format, a multiplexing format of the first multiplexed data included in the multiplexed data that has been output, and (ii) outputs converted data obtained as a result of the conversion.

A receiving device of the present disclosure includes: a first processor that (i) receives a broadcast signal obtained by modulating multiplexed data including at least first multiplexed data in a first multiplexing format, out of the first multiplexed data and second multiplexed data in a second multiplexing format different from the first multiplexing format, (ii) demodulates the broadcast signal received, and (iii) outputs the multiplexed data obtained as a result of the demodulation; and a converter that (i) converts, into the second multiplexing format, a multiplexing format of the first multiplexed data included in the multiplexed data that has been output, and (ii) outputs converted data obtained as a result of the conversion.

A receiving device of the present disclosure includes: a first processor that (i) receives a broadcast signal obtained by modulating multiplexed data including at least first multiplexed data in a first multiplexing format, out of the first multiplexed data and second multiplexed data in a second multiplexing format different from the first multiplexing format, (ii) demodulates the broadcast signal received, and (iii) outputs the multiplexed data obtained as a result of the demodulation; and a converter that (i) converts, into the second multiplexing format, a multiplexing format of the first multiplexed data included in the multiplexed data that has been output, and (ii) outputs converted data obtained as a result of the conversion.

Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.

In one embodiment, a computer-implemented method of creating customized programming content for a user of a video content system includes accessing a user interest profile for the user, the user interest profile comprising a ranked list of a plurality of interest categories; locating at least one video segment corresponding to each of the interest categories of the user interest profile; calculating the correlation between the user interest profile and data describing each of the located video segment, and ranking the video segments based on the correlation; assembling the video segments into a customized video programming stream based on the ranking; and displaying the customized video programming stream to the user.

An approach for opportunistic caching of streaming media data is provided to facilitate efficient use of forward transmission resources of a broadband communications system. The approach includes receiving, by a second communications terminal, a first content response transmitted by a first content server, via a broadcast/multicast communications medium, in response to a first content request of a first client device associated with a first communications terminal, wherein the first content response includes first data content requested by the first client device via the first communications terminal. The approach further comprises determining, by a cache controller of a cache storage device of the second communications terminal, to store at least the first data content of the first content response in the local cache storage device associated with the second communications terminal, wherein the determination to store is based on one or more criteria associated with the first content response.

An approach for opportunistic caching of streaming media data is provided to facilitate efficient use of forward transmission resources of a broadband communications system. The approach includes receiving, by a second communications terminal, a first content response transmitted by a first content server, via a broadcast/multicast communications medium, in response to a first content request of a first client device associated with a first communications terminal, wherein the first content response includes first data content requested by the first client device via the first communications terminal. The approach further comprises determining, by a cache controller of a cache storage device of the second communications terminal, to store at least the first data content of the first content response in the local cache storage device associated with the second communications terminal, wherein the determination to store is based on one or more criteria associated with the first content response.

A system and method for blocking normal media content signals, such as radio program signals emitted on a speaker and substituting alternative content for blocked signals includes a voice control module operable to receive a blocking command via a microphone. Receiving a blocking command results in the normal content being blocked and predetermined alternative content is played for either a user specified time or a predetermined time. Control over the radio or other media device is completely oral via speech recognition technology.

A system and method for blocking normal media content signals, such as radio program signals emitted on a speaker and substituting alternative content for blocked signals includes a voice control module operable to receive a blocking command via a microphone. Receiving a blocking command results in the normal content being blocked and predetermined alternative content is played for either a user specified time or a predetermined time. Control over the radio or other media device is completely oral via speech recognition technology.

In one embodiment, a method of displaying content portal advertisements and programming advertisements in a video delivery network environment is disclosed. The method includes providing a content portal to a plurality of viewers, the content portal for use by a viewer in navigating video programming. A content portal advertisement queue and a programming advertisement queue are received. Each programming advertisement is linked with one content portal advertisement of the content portal advertisement queue. A programming advertisement is displayed and, when the content portal is invoked immediately subsequent or concurrent to the displaying, the content portal advertisement is displayed. The content portal advertisement queue is reordered by placing the displayed content portal advertisement at the bottom of the content portal advertisement queue.