Methods and apparatus to generate reference signatures are disclosed. An example method includes collecting a first signature for media being presented to a plurality of households; crediting the media when the first signature matches a reference signature in a reference signature database; in response to determining that the first signature does not match a reference signature in the reference signature database and the first signature does not match an unidentified signature in an unknown signature database, storing the first signature in the unknown signature database; in response to determining that a second signature does not match the reference signature in the reference signature database and the second signature matches the unidentified signature in the unknown signature database, and increasing a count associated with the unidentified signature.

In one aspect, an example method includes (i) while a media playback device of a vehicle is playing back content received on a first channel, generating, by the media playback device, a query fingerprint using second content received on a second channel; (ii) sending, by the media playback device, the query fingerprint to a server that maintains a reference database containing a plurality of reference fingerprints; (iii) receiving, by the media playback device from the server, identifying information corresponding to a reference fingerprint of the plurality of reference fingerprints that matches the query fingerprint; and (iv) while the media playback device is playing back the first content received on the first channel, providing, by the media playback device for display, at least a portion of the identifying information.

Disclosed are methods and systems involving location-based disambiguation of media channel identification, in a scenario where a fingerprint of media content being rendered by a media presentation device matches multiple reference fingerprints corresponding respectively with multiple different media channels. Upon detecting such a multi-match situation, a server or other entity will use a location of the media presentation device as a basis to disambiguate between the matching reference fingerprints and thus to determine the channel on which the media content being rendered by the media presentation device is arriving.

Methods and apparatus for determining increasing robustness of media signatures are disclosed. An example apparatus includes a characteristic analyzer to determine a first difference between (A) a first characteristic of an audio signal at a first time and (B) a second characteristic of the audio signal at a second time. The apparatus further includes a characteristic enhancer to compare the first difference to a first threshold; at least one of (A) boost the first characteristic of the audio signal at the first time or (B) attenuate the second characteristic of the audio signal at the second time when the first difference does not satisfy the threshold to create an enhanced audio signal; and determine whether a second difference between a third characteristic of the enhanced audio signal at the first time and a fourth characteristic of the enhanced audio signal at the second time satisfies the threshold, the third characteristic corresponding to the first characteristic, the fourth characteristic corresponding to the second characteristic.

An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.

Example apparatus disclosed herein to implement signature matching with meter data aggregation for use in media identification applications include a match job aggregator to aggregate batches of meter data from a meter to form aggregated meter data associated with the meter, and a hash matcher to identify a valid hash key match between meter hash keys generated from meter signatures in the aggregated meter data and reference hash keys corresponding to a collection of media assets. Disclosed example apparatus also include a signature matcher to align, based on the valid hash key match, a sequence of reference signatures corresponding to a first media asset associated with the valid hash key match and a corresponding sequence of the meter signatures, and compare the sequence of reference signatures and the corresponding sequence of meter signatures to identify media represented by at least a portion of the sequence of the meter signatures.

An example apparatus includes a meter to generate first information indicative of a media presentation mode of a media presentation application executed by a wireless communication device during a presentation of the media content received and presented via the wireless communication device, the media content comprising scheduled programming that is broadcasted or multicasted simultaneously to a plurality of other wireless communication devices during a pre-scheduled time; and generate second information indicative of the media content presented via the wireless communication device. A memory is to store the first information in association with the second information in the wireless communication device; and store third information in association with the first and second information. The third information is indicative of at least one of a location of a cell tower used to transmit the media content, an identifier of the cell tower, or an identifier of a wireless network access point.

Methods, apparatus, systems and articles of manufacture are disclosed selectively generating and storing hashed reference signatures. An example method disclosed herein determining whether watermark coverage of a first media segment satisfies a dropout constraint, the first media segment corresponding to a first monitoring time interval of a media source feed and, when the watermark coverage of the first media segment does not satisfy the dropout constraint hashing first media signatures associated with the first media segment to generate corresponding first hashed signatures and generating first reference data for the first media segment, the first reference data including the first hashed signatures and the first media signatures. The example method further includes, when the watermark coverage of the first media segment satisfies the dropout constraint, generating second reference data for the first media segment, the second reference data including the first media signatures.

Methods, apparatus, systems and articles of manufacture are disclosed to monitor on-demand media. Example apparatus disclosed herein include a metadata collection controller to collect metadata associated with on-demand media in response to publication of the on-demand media. Disclosed example apparatus also include a download controller to download the on-demand media. Disclosed example apparatus further include a signature generator to generate one or more signatures representative of the on-demand media, and store a profile of the on-demand media in a data storage, the profile including the one or more signatures and the metadata associated with the on-demand media.

A system and method for providing recommendations based on current user interests. The method includes identifying at least one current variable, wherein each current variable is associated with a user device or a user; determining, based on the identified at least one current variable, at least one current user interest of a user profile, the user profile including at least one contextual insight, wherein each contextual insight is based on at least one signature for at least one multimedia content element associated with the user; searching for at least one multimedia content element that matches the at least one current user interest; and causing a display of the at least one matching content item as a recommendation.