Technologies are generally described for systems and methods to identify defective segments of content data. The methods may comprise generating a monitor agent effective to generate a request for the content data. The methods may comprise deploying the monitor agent to an address. The monitor agent may be effective to extract the content data and to generate delivery data associated with the content data. The methods may comprise distributing the delivery data to a parameter processor. The methods may comprise generating parameter data. The parameter data may be effective to indicate a parameter level associated with a parameter of the content data. The methods may comprise generating performance data based on the parameter data. The performance data may be effective to indicate a number of defects among the content data. The methods may comprise identifying a number of defective segments among the content data based on the performance data.

Technologies are generally described for systems and methods to identify defective segments of content data. The methods may comprise generating a monitor agent effective to generate a request for the content data. The methods may comprise deploying the monitor agent to an address. The monitor agent may be effective to extract the content data and to generate delivery data associated with the content data. The methods may comprise distributing the delivery data to a parameter processor. The methods may comprise generating parameter data. The parameter data may be effective to indicate a parameter level associated with a parameter of the content data. The methods may comprise generating performance data based on the parameter data. The performance data may be effective to indicate a number of defects among the content data. The methods may comprise identifying a number of defective segments among the content data based on the performance data.

Example local devices disclosed herein include memory including a set of reference fingerprints corresponding to media, the set of reference fingerprints from a remote device different from the local device and one or more processor circuits to execute machine readable instructions to generate a monitored fingerprint of the media presented at a location and compare the monitored fingerprint to at least some of the set of reference fingerprints from the remote device. Additionally, the one or more processor circuits are to determine an amount of time that has passed since the media started and after a match between the monitored fingerprint and one or more reference fingerprints of the set of reference fingerprints, cause transmission of audience measurement information to identify the media, the audience measurement information including data indicative of the amount of time that has passed since the media started.

Example local devices disclosed herein include memory including a set of reference fingerprints corresponding to media, the set of reference fingerprints from a remote device different from the local device and one or more processor circuits to execute machine readable instructions to generate a monitored fingerprint of the media presented at a location and compare the monitored fingerprint to at least some of the set of reference fingerprints from the remote device. Additionally, the one or more processor circuits are to determine an amount of time that has passed since the media started and after a match between the monitored fingerprint and one or more reference fingerprints of the set of reference fingerprints, cause transmission of audience measurement information to identify the media, the audience measurement information including data indicative of the amount of time that has passed since the media started.

The present invention relates to a system and method for checking the viewing of content. The system includes: an operating computer including a means for storing at least one piece of combined content, in which first content and at least one piece of second content are combined, and a means for providing a benefit set for the combined content; and a user program including a content viewer means for playing back the combined content, and a signal input means for receiving at least one signal from a viewer when the second content is exposed in the combined content being played back via the content viewer means, and being executed on a user terminal; wherein the operating computer provides the benefit in connection with information of the viewer based on data generated based on the information of the signal transmitted from the user terminal and input to the signal input means.

The various embodiments disclosed herein provide methods, systems, and devices for capturing broadcast streams, analyzing the broadcast streams to obtain information about the media content transmitted in the broadcast streams, obtaining additional information about the media content if available, and assigning a unique event identifier specific to the instance of broadcast of the broadcast stream and/or media segment transmitted in the broadcast stream. In other embodiments, the unique event identifier is broadcasted to broadcast receiving devices. With the unique event identifier, broadcast receiving devices can access the obtained information associated with the media content.

In some embodiments, a method may include receiving subscriber metadata and ad asset metadata from ad campaign manager logic and provisioning the subscriber metadata and the ad asset metadata via a central controller to a subscriber information system and a content information system, respectively; intercepting ad decision messages, ad impression messages, and ad response messages with a digital ad router; accumulating the ad decision messages, the ad impression messages, and the ad response messages in a control structure applied to a measurement system; and operating the measurement system to correlate subregions of the control structure with the subscriber metadata and the ad asset metadata to form a measurement signal to control the ad campaign manager logic.

Methods and apparatus for monitoring locally inserted media are disclosed. A disclosed system for detecting locally inserted media includes a tag encoder and a media monitoring device at a media presentation location. The tag encoder is to associate an identifying tag with a segment of a media stream carrying local media that was spliced into a primary media stream after the primary media stream was received by an editing station of a media distributor. The media monitoring device is to: detect presentation of the media stream; determine that the segment is local media that was spliced into the primary media stream based on changes in the media stream indicative of transitions between primary media and local media, the changes including changes in identifying tags; and store an indication to credit presentation of the media and to indicate that the media stream includes locally inserted media.

Technologies are generally described for systems and methods to identify defective segments of content data. The methods may comprise generating a monitor agent effective to generate a request for the content data. The methods may comprise deploying the monitor agent to an address. The monitor agent may be effective to extract the content data and to generate delivery data associated with the content data. The methods may comprise distributing the delivery data to a parameter processor. The methods may comprise generating parameter data. The parameter data may be effective to indicate a parameter level associated with a parameter of the content data. The methods may comprise generating performance data based on the parameter data. The performance data may be effective to indicate a number of defects among the content data. The methods may comprise identifying a number of defective segments among the content data based on the performance data.

Techniques for measuring the visibility of video content presented within video players are presented. Initialization code is incorporated within a video player. The initialization code examines metadata associated with video content to determine whether to measure visibility information associated with the video content. If a measurement flag is encountered, the initialization code initializes measurement code to measure visibility information associated with the video content. The measurement code executes to measure visibility information associated with the video content and transmits the visibility information to a measurement server.