A method of transmitting broadcast signals includes forward error correction (FEC) encoding mobile data; interleaving the FEC encoded mobile data; encoding signaling information for the mobile data; mapping the interleaved mobile data and the encoded signaling information into a data unit, wherein the data unit includes a first region and a second region, wherein the first region is concatenated with the second region, wherein the first region includes known data and the encoded signaling information, and wherein the second region includes known data and the encoded mobile data; and transmitting the broadcast signals including the data unit, wherein the data unit is multiplexed with a data unit of main data in a specific time period, wherein the signaling information includes information of the data unit having the interleaved mobile data.

A mobile device includes a processor and a memory coupled to the processor. The memory includes instructions that are executable by the processor to perform operations including receiving, via a first network associated with a wireless service, an offer for a content item that is deliverable via a multimedia service. The operations also include sending information indicating acceptance of the offer via the wireless service to a server associated with the multimedia service. Based on the information indicating acceptance of the offer, the server sends the content item to a device associated with the multimedia service account.

A mobile device includes a processor and a memory coupled to the processor. The memory includes instructions that are executable by the processor to perform operations including receiving, via a first network associated with a wireless service, an offer for a content item that is deliverable via a multimedia service. The operations also include sending information indicating acceptance of the offer via the wireless service to a server associated with the multimedia service. Based on the information indicating acceptance of the offer, the server sends the content item to a device associated with the multimedia service account.

A method for processing a digital audio broadcast signal in a radio receiver, includes: receiving a hybrid broadcast signal; demodulating the hybrid broadcast signal to produce an analog audio stream and a digital audio stream; and using a normalized cross-correlation of envelopes of the analog audio stream and the digital audio stream to measure a time offset between the analog audio stream and the digital audio stream. The time offset can be used to align the analog audio stream and the digital audio stream for subsequent blending of an output of the radio receiver from the analog audio stream to the digital audio stream or from the digital audio stream to the analog audio stream.

Systems and methods are provided for broadcasting a signal. A multiplexer combines a first signal from a first signal source and a second signal from a second signal source as a time divisional multiplexed signal and provides a timing signal, distinct from the time division multiplexed signal, that indicates, for a given time, from which of the first and the second signal source a corresponding portion of the time divisional multiplexed signal originated. A signal conditioning component receives each of the time divisional multiplexed signal and the timing signal and alters the time division multiplexed signal in a manner that prepares the signal for broadcast. The signal conditioning component dynamically alters its behavior according to the timing signal. An antenna transmits the time division multiplexed signal.

Systems and methods are provided for broadcasting a signal. A multiplexer combines a first signal from a first signal source and a second signal from a second signal source as a time divisional multiplexed signal and provides a timing signal, distinct from the time division multiplexed signal, that indicates, for a given time, from which of the first and the second signal source a corresponding portion of the time divisional multiplexed signal originated. A signal conditioning component receives each of the time divisional multiplexed signal and the timing signal and alters the time division multiplexed signal in a manner that prepares the signal for broadcast. The signal conditioning component dynamically alters its behavior according to the timing signal. An antenna transmits the time division multiplexed signal.

A broadcast response system provides, e.g., a radio broadcast listener with the ability to obtain media content such as music or speech while listening to the radio. The user can respond to items in the radio broadcast such as advertisements, fund raising drives, or interactive listener polls during the broadcast. Data such as song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored, can be transmitted using, e.g., the RBDS/RDS data stream. A reference number representing song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored can also be employed for ease of implementation. This reference number can reside in a lookup table to be accessed by broadcast response server.

The present invention provides an apparatus of transmitting broadcast signals, the apparatus including, an encoder for encoding service data, a frame builder for building at least one signal frame by mapping the encoded service data, a modulator for modulating data in the built at least one signal frame by an Orthogonal Frequency Division Multiplexing, OFDM, scheme and a transmitter for transmitting the broadcast signals having the modulated data.

The present invention provides an apparatus of transmitting broadcast signals, the apparatus including, an encoder for encoding service data, a frame builder for building at least one signal frame by mapping the encoded service data, a modulator for modulating data in the built at least one signal frame by an Orthogonal Frequency Division Multiplexing, OFDM, scheme and a transmitter for transmitting the broadcast signals having the modulated data.

A method and system is presented for coordinating the transmission of supplemental digital data to accompany broadcast data, and in particular, analog radio broadcasts, among a plurality of broadcasters. The supplemental digital data may provide information about the particular broadcast data being transmitted (i.e. cut data) or may be supplemental to such data (i.e. news, weather and traffic data). The supplemental digital data to be presented is sorted based on particular algorithms which may take into account broadcaster-specified criteria such as target audience, time of day, type of broadcast data presented, and the like. The supplemental digital data may be audio data, visual data, or audio-visual data for presentation with the broadcast data. The supplemental digital data may further be advertisement data. The advertisement data may be sold by the broadcasters or the party coordinating the IBOC transmission of the supplemental digital data. The supplemental digital data may play simultaneously with muted broadcast data or at a user-specified time.