A receiving device, a receiving method, a transmitting device, and a transmitting method. The receiving device acquires a digital broadcast signal that includes audio-video (AV) content and location information, the location information indicating a source from which application control information for controlling an operation of an application executed in conjunction with a progressing timing of the AV content is obtainable, acquires the application control information from the source indicated by the location information, the application control information including an application ID and a uniform resource locator (URL), obtains, from the URL included in the acquired application control information, control information during a polling period that is defined in accordance with an attribute specified in the acquired application control information, and controls the operation of the application based on the acquired application control information and the obtained control information.

A system and method facilitate digital marketing for sponsors of live television broadcasts. The system allows a user, using an application on a computing device while a piece of sponsored content is being broadcast, to express an interest in the broadcast piece of sponsored content and the interest of the user is communicated to a backend system that selects an endpoint destination associated with the broadcast piece of sponsored content wherein the endpoint destination is a pointer to further digital information about the broadcast piece of sponsored content. The system and method may periodically change the selected endpoint destination based on an event in the sponsored piece of content.

A system and method facilitate digital marketing for sponsors of live television broadcasts. The system allows a user, using an application on a computing device while a piece of sponsored content is being broadcast, to express an interest in the broadcast piece of sponsored content and the interest of the user is communicated to a backend system that selects an endpoint destination associated with the broadcast piece of sponsored content wherein the endpoint destination is a pointer to further digital information about the broadcast piece of sponsored content. The system and method may periodically change the selected endpoint destination based on an event in the sponsored piece of content.

The present technology relates to a reception device, a transmission device, and a data processing method that enable a flexible operation of a service using an application that accompanies content.

A reception device includes: a reception unit that receives content; an acquisition unit that acquires an application in accordance with acquisition source information indicating an acquisition source of the application accompanying the content, the acquisition source information being included in control information transmitted together with the content; and a control unit that instantly starts the acquired application. The present technology can be applied to a television set capable of receiving digital broadcasts, for example.

The present technology relates to a reception device, a transmission device, and a data processing method that enable a flexible operation of a service using an application that accompanies content.

A reception device includes: a reception unit that receives content; an acquisition unit that acquires an application in accordance with acquisition source information indicating an acquisition source of the application accompanying the content, the acquisition source information being included in control information transmitted together with the content; and a control unit that instantly starts the acquired application. The present technology can be applied to a television set capable of receiving digital broadcasts, for example.

Techniques are described for expanding and/or improving the Advanced Television Systems Committee (ATSC) 3.0 television protocol in robustly delivering the next generation broadcast television services. When automatically switching from presenting a service on a first frequency to a second frequency such as when a mobile receiver is moving through a boundary region between two broadcasters, the current broadcaster application is notified and depending on the context, may continue executing or send data to the new broadcaster application.

A digital receiver for processing a broadcast signal includes a receiving module configured to receive the broadcast signal. Further, the broadcast signal includes service components of a broadcast service, service layer signaling (SLS) information for the broadcast service and a service list table for providing bootstrap information, and the service components include at least one of audio or video data. Further, the bootstrap information is different based on a type of delivery protocol of the SLS information, and the type of delivery protocol corresponds to either a Real-time Object delivery over Unidirectional Transport (ROUTE) protocol or a Moving Picture Experts Group (MPEG) Media Transport Protocol (MMTP). The digital receiver also includes a processor configured to process the service list table, the SLS information and the service components of the broadcast service.

A digital receiver for processing a broadcast signal includes a receiving module configured to receive the broadcast signal. Further, the broadcast signal includes service components of a broadcast service, service layer signaling (SLS) information for the broadcast service and a service list table for providing bootstrap information, and the service components include at least one of audio or video data. Further, the bootstrap information is different based on a type of delivery protocol of the SLS information, and the type of delivery protocol corresponds to either a Real-time Object delivery over Unidirectional Transport (ROUTE) protocol or a Moving Picture Experts Group (MPEG) Media Transport Protocol (MMTP). The digital receiver also includes a processor configured to process the service list table, the SLS information and the service components of the broadcast service.

A method and system for identifying social trends are provided. The method includes collecting multimedia content from a plurality of data sources; gathering environmental variables related to the collected multimedia content; extracting visual elements from the collected multimedia content; generating at least one signature for each extracted visual element; generating at least one cluster of visual elements by clustering at least similar signatures generated for the extracted visual elements; correlating environmental variables related to visual elements in the at least one cluster; determining at least one social trend by associating the correlated environmental variables with the at least one cluster.

A method and system for identifying social trends are provided. The method includes collecting multimedia content from a plurality of data sources; gathering environmental variables related to the collected multimedia content; extracting visual elements from the collected multimedia content; generating at least one signature for each extracted visual element; generating at least one cluster of visual elements by clustering at least similar signatures generated for the extracted visual elements; correlating environmental variables related to visual elements in the at least one cluster; determining at least one social trend by associating the correlated environmental variables with the at least one cluster.