A method and system for digital marketing and the provision of digital content allows a user to express, using an application executed on a computing device while a piece of content is being broadcast using an analog or digital signal by an analog or digital radio or television station system, an interest in the broadcast piece of content that is communicated to a backend system. The backend system selects an end point destination that is a pointer to further digital information associated with the broadcast piece of content and communicates the end point destination for the broadcast piece of content to the user who can access the digital information.

Provided are an apparatus and a method for processing conditional access system (CAS)-based content. A method of operating a broadcast receiving apparatus includes: receiving a broadcast stream that includes content encrypted based on a CAS; extracting, from the received broadcast stream, CAS information for decrypting the encrypted content; receiving an entitlement control message (ECM) having a preset format based on the CAS information generated in a different format for each broadcasting business operator; and displaying the content decrypted based on the ECM.

The present technology relates to a reception device, a transmission device, and a data processing method for easily controlling operation of an application accompanying content. The reception device receives the content and controls activation of the application accompanying the content on the basis of valid period information indicating a period in which the application is valid, thereby to easily control the operation of the application accompanying the content. The present technology can be applied to, for example, a television receiver or the like capable of receiving terrestrial broadcasting.

The present technology relates to a reception device, a transmission device, and a data processing method for easily controlling operation of an application accompanying content. The reception device receives the content and controls activation of the application accompanying the content on the basis of valid period information indicating a period in which the application is valid, thereby to easily control the operation of the application accompanying the content. The present technology can be applied to, for example, a television receiver or the like capable of receiving terrestrial broadcasting.

A method of processing supplementary content in a digital receiving apparatus, includes connecting to an external device being different from a broadcaster; receiving uncompressed audio/video (A/V) content from the external device being different from the broadcaster; extracting audio watermark from the uncompressed A/V content, wherein the audio watermark includes domain type information, time information and event flag; constructing a first uniform resource locator (URL) based on the audio watermark, transmitting a request to a remote server based on the first URL; receiving a second URL for the supplementary content from the remote server, and presenting the supplementary content based on the second URL.

A method of processing supplementary content in a digital receiving apparatus, includes connecting to an external device being different from a broadcaster; receiving uncompressed audio/video (A/V) content from the external device being different from the broadcaster; extracting audio watermark from the uncompressed A/V content, wherein the audio watermark includes domain type information, time information and event flag; constructing a first uniform resource locator (URL) based on the audio watermark, transmitting a request to a remote server based on the first URL; receiving a second URL for the supplementary content from the remote server, and presenting the supplementary content based on the second URL.

A method for generating and processing a broadcast signal according to an embodiment of the present invention includes encoding broadcast data for one or more broadcast services, encoding first level signaling information including information describing properties of the one or more broadcast services, encoding second level signaling information including information for scanning the one or more broadcast services and generating a broadcast signal including the broadcast data, the first level signaling information and the second level signaling information, wherein the first level signaling information includes user service description (USD) information describing service layer properties with respect to the broadcast services, wherein the USD information includes capability information specifying capabilities necessary to present broadcast content of the broadcast services.

A method for generating and processing a broadcast signal according to an embodiment of the present invention includes encoding broadcast data for one or more broadcast services, encoding first level signaling information including information describing properties of the one or more broadcast services, encoding second level signaling information including information for scanning the one or more broadcast services and generating a broadcast signal including the broadcast data, the first level signaling information and the second level signaling information, wherein the first level signaling information includes user service description (USD) information describing service layer properties with respect to the broadcast services, wherein the USD information includes capability information specifying capabilities necessary to present broadcast content of the broadcast services.

The present technique relates to a reception apparatus, a transmission apparatus, and a data processing method that enable to execute a process according to delivery of resource files of an application associated with content. The reception apparatus receives content, acquires resource delivery information regarding delivery of one or a plurality of resource files that are part of an application associated with the content, the resource delivery information transmitted along with the content, and executes a process according to the delivery of the resource files on a basis of the acquired resource delivery information. The present technique can be applied to, for example, a television receiver that can receive digital broadcasting.

A receiving apparatus includes circuitry configured to receive a digital broadcast signal which uses an internet protocol (IP) transfer method. Based on control information included in the digital broadcast signal, the circuitry acquires at least one of a broadcast component or a communication component, and controls an operation of each section which performs a predetermined process relating to the acquired at least one component. The broadcast component and the communication component are associated with a component hierarchy including a first hierarchy level, a second hierarchy level, and a third hierarchy level for each component category.