A system for presenting live video content to a plurality of participant client devices is disclosed. An interactive program, including the live video content and an interactive component, is generated and a moderator interface is provided to enable a user of a moderator client device to create a look for the interactive program. The live video content and the interactive component are simultaneously displayed on a display of each of a plurality of participant client devices with the look created by the user of the moderator client device. The live video content and a response to the live video content are simultaneously displayed at each of the participant client devices with the look created by the user of the moderator client. The interactive program and the response are archived so that users of the plurality of participant devices may continue to interact with the interactive program after termination of the interactive program.

A system for presenting live video content to a plurality of participant client devices is disclosed. An interactive program, including the live video content and an interactive component, is generated and a moderator interface is provided to enable a user of a moderator client device to create a look for the interactive program. The live video content and the interactive component are simultaneously displayed on a display of each of a plurality of participant client devices with the look created by the user of the moderator client device. The live video content and a response to the live video content are simultaneously displayed at each of the participant client devices with the look created by the user of the moderator client. The interactive program and the response are archived so that users of the plurality of participant devices may continue to interact with the interactive program after termination of the interactive program.

Methods, apparatus, systems, and articles of manufacture are disclosed to estimate an audience population. An example apparatus includes processor circuitry; characteristic identifier instructions to be executed by the processor circuitry to determine whether respective ones of respondents are associated with a characteristic; recapture probability estimator instructions to be executed by the processor circuitry to select a recapture probability of the respective ones of respondents; and population estimator instructions to be executed by the processor circuitry to in response to the recapture probability satisfying a recapture threshold, determine a population estimate having the characteristics based on a first model; and in response to the recapture probability not satisfying the recapture threshold, determine the population estimate having the characteristics based on a second model, the second model different than the first model.

Methods, apparatus, systems, and articles of manufacture are disclosed to estimate an audience population. An example apparatus includes processor circuitry; characteristic identifier instructions to be executed by the processor circuitry to determine whether respective ones of respondents are associated with a characteristic; recapture probability estimator instructions to be executed by the processor circuitry to select a recapture probability of the respective ones of respondents; and population estimator instructions to be executed by the processor circuitry to in response to the recapture probability satisfying a recapture threshold, determine a population estimate having the characteristics based on a first model; and in response to the recapture probability not satisfying the recapture threshold, determine the population estimate having the characteristics based on a second model, the second model different than the first model.

In accordance with some implementations, a method for measuring viewership of media content is disclosed. The method is performed on a client system. The client system obtains identification information for individuals who have agreed to participate in a media viewership totals measurement study, detects a first user of the client system, determines media content being presented in proximity to the first user, automatically determines if the first user is an individual who has agreed to participate in the media viewership totals measurement study; and generates viewership data according to the determination.

In accordance with some implementations, a method for measuring viewership of media content is disclosed. The method is performed on a client system. The client system obtains identification information for individuals who have agreed to participate in a media viewership totals measurement study, detects a first user of the client system, determines media content being presented in proximity to the first user, automatically determines if the first user is an individual who has agreed to participate in the media viewership totals measurement study; and generates viewership data according to the determination.

A method for gaze analysis according to an embodiment is performed in a computing device including one or more processors and a memory storing one or more programs executed by the one or more processors. The method for gaze analysis may include acquiring gaze tracking information of each user for video content, calculating a degree of gaze concentration for each unit section of the video content based on the gaze tracking information, and calculating gaze concentration rate related information for the video content based on the degree of gaze concentration for each unit section.

Systems and methods are disclosed for a first media sharing platform to incorporate context of a post from a second media sharing platform into a first user interface of the first media sharing platform. A system includes a processor that receives, via a post displayed in a second user interface of the second media sharing platform, a user request pertaining to a media content item referenced in the post in the second user interface identifying the media content item and comprising post content associated with the media content item and a first plurality of user interface (UI) elements. The processor provides one or more first UI elements of the first plurality of UI elements and the post content from the second user interface for presentation within the first user interface. Upon a selection of one of a second plurality of UI elements presented separately from the media player in the first user interface, the processor causes the user to be returned to the second user interface of the second media sharing platform and to be presented with the post, the post content and the one or more first UI elements in the second user interface.

Systems and methods are disclosed for a first media sharing platform to incorporate context of a post from a second media sharing platform into a first user interface of the first media sharing platform. A system includes a processor that receives, via a post displayed in a second user interface of the second media sharing platform, a user request pertaining to a media content item referenced in the post in the second user interface identifying the media content item and comprising post content associated with the media content item and a first plurality of user interface (UI) elements. The processor provides one or more first UI elements of the first plurality of UI elements and the post content from the second user interface for presentation within the first user interface. Upon a selection of one of a second plurality of UI elements presented separately from the media player in the first user interface, the processor causes the user to be returned to the second user interface of the second media sharing platform and to be presented with the post, the post content and the one or more first UI elements in the second user interface.

Methods and systems for determining an individual gaze value are disclosed herein. An exemplary method involves: (a) receiving gaze data for a first wearable computing device, wherein the gaze data is indicative of a wearer-view associated with the first wearable computing device, and wherein the first wearable computing device is associated with a first user-account; (b) analyzing the gaze data from the first wearable computing device to detect one or more occurrences of one or more advertisement spaces in the gaze data; (c) based at least in part on the one or more detected advertisement-space occurrences, determining an individual gaze value for the first user-account; and (d) sending a gaze-value indication, wherein the gaze-value indication indicates the individual gaze value for the first user-account.