A system and method in which a TV signal reception device (e.g., set top box) receives a broadcast signal, sends the broadcast signal to a TV, and sends an event signal to a rating statistics information server or associated user terminal when a predetermined condition occurs, to ultimately cause an associated user terminal to generate fingerprint data of audio from the TV and to provide the fingerprint data to the server so as to facilitate channel identification and generation of ratings statistics.

A system and method in which a TV signal reception device (e.g., set top box) receives a broadcast signal, sends the broadcast signal to a TV, and sends an event signal to a rating statistics information server or associated user terminal when a predetermined condition occurs, to ultimately cause an associated user terminal to generate fingerprint data of audio from the TV and to provide the fingerprint data to the server so as to facilitate channel identification and generation of ratings statistics.

A method and system for identifying social trends are provided. The method includes collecting multimedia content from a plurality of data sources; gathering environmental variables related to the collected multimedia content; extracting visual elements from the collected multimedia content; generating at least one signature for each extracted visual element; generating at least one cluster of visual elements by clustering at least similar signatures generated for the extracted visual elements; correlating environmental variables related to visual elements in the at least one cluster; determining at least one social trend by associating the correlated environmental variables with the at least one cluster.

A method and system for identifying social trends are provided. The method includes collecting multimedia content from a plurality of data sources; gathering environmental variables related to the collected multimedia content; extracting visual elements from the collected multimedia content; generating at least one signature for each extracted visual element; generating at least one cluster of visual elements by clustering at least similar signatures generated for the extracted visual elements; correlating environmental variables related to visual elements in the at least one cluster; determining at least one social trend by associating the correlated environmental variables with the at least one cluster.

Methods, apparatus, and systems to collect audience measurement data are disclosed. An example system includes at least one non-transitory machine readable storage medium including instructions which, when executed, cause a machine to at least: generate behavior data developed during a first time period based on first media data and user data corresponding to one or more users of a household, the user data to include demographic information for the one or more users associated with the household, identify second media data during a second time period different than the first time period, the second media data identified without identification of the one or more users of the household, and associate the demographic information to the second media data based on the behavior data generated during the first time period associated with the one or more users.

Methods, apparatus, and systems to collect audience measurement data are disclosed. An example system includes at least one non-transitory machine readable storage medium including instructions which, when executed, cause a machine to at least: generate behavior data developed during a first time period based on first media data and user data corresponding to one or more users of a household, the user data to include demographic information for the one or more users associated with the household, identify second media data during a second time period different than the first time period, the second media data identified without identification of the one or more users of the household, and associate the demographic information to the second media data based on the behavior data generated during the first time period associated with the one or more users.

A method and system for overlaying content on a multimedia content element. The method includes: partitioning the multimedia content element into a plurality of partitions; generating at least one signature for each partition of the multimedia content element, wherein each generated signature represents a concept; determining, based on the generated at least one signature, at least one link to content; identifying, based on the generated at least one signature, at least one of the plurality of partitions as a target area of user interest; and adding, as an overlay to the multimedia content element, the determined at least one link to content, wherein the at least one link is overlaid on the at least one target area.

A method and system for overlaying content on a multimedia content element. The method includes: partitioning the multimedia content element into a plurality of partitions; generating at least one signature for each partition of the multimedia content element, wherein each generated signature represents a concept; determining, based on the generated at least one signature, at least one link to content; identifying, based on the generated at least one signature, at least one of the plurality of partitions as a target area of user interest; and adding, as an overlay to the multimedia content element, the determined at least one link to content, wherein the at least one link is overlaid on the at least one target area.

A system and method for rapidly and scalably tracking attentiveness. The system includes means for collecting relevant data streams from a plurality of client devices while consumers view content, means for analysing the collected data with an AI-driven module that outputs one or more attentiveness metrics indicative of real attention, and means for synchronising the collected data with the attentiveness metrics. The system provides the ability to synchronise attentiveness metrics with other data streams to make accessible the reasons that drive attention. A digital advertising campaign can be optimised using an effectiveness data set that expresses evolution over time of an attentiveness parameter. An effect on the attentiveness parameter caused by an adjustment to a target audience can be predicted and evaluated against a campaign objective, which can be updated for predictions that yield a positive effect.

A system and method for generating an interface for providing recommendations based on contextual insights, the method including: generating at least one signature for at least one multimedia content element identified within an interaction between a plurality of users; generating at least one contextual insight based on the generated at least one signature and user interests of the plurality of users, wherein each contextual insight indicates a current user preference; searching for at least one content item that matches the at least one contextual insight; and generating an interface for providing the at least one content item within the interaction between the plurality of users.