A scientific system and methods are disclosed for optimizing television (e.g., “CTV” and “OTT”) advertising and related expenditure to maximize efficiency and return on investment (“ROI’) for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence (“AI”) engine that creates an initial feedback loop from social media platforms and subsequently uses an intelligent advertisement-selection engine that takes the highest performing advertising on the social media platforms and directs or imports them for connected television or over-the-top advertising. The system includes a performance engine that optimizes performance of the connected television and over-the-top advertising and then moves the winning combination of a creative or outcome resulting from the application inventory, the audience segment, the part of day, the frequency or the like to linear television purchase actions.

A system for construing a content presentation is disclosed. According to one embodiment, the system includes Input/Output (I/O) circuitry to receive an indicated location, and memory to store scheduling information that includes a location information and date information associated with the location information. A processor identifies at least one media segment for inclusion into a customized media programming stream based on (a) comparing the indicated location to the location information from the scheduling information; and (b) comparing the current date to the associated date information from the scheduling information. Further, the processer assembles a customized media programming stream by adding the at least one identified media segment to the customized media programming stream. The I/O circuitry transmits the customized media programming stream for presentation on a user device.

A method, non-transitory computer readable medium, and apparatus for identifying content from one or more radio frequency signals. One or more radio frequency signals are monitored for available content. The one or more radio frequency signals with available content are processed to obtain audio or data associated with the one or more radio frequency signals. The obtained audio or data is analyzed. The radio frequency signals are categorized based on the analyzed audio or data. One or more items of information related to the radio frequency signals are identified. The one or more items of categorizing information are stored.

Implementing and applying a database with radio station information that is gathered from client devices as stations become available to a plurality of users (i.e., “crowd sourced” radio station information) and allowing for a client device to download only the radio station information that is pertinent to the travel route of the user and/or radio station selection criteria associated with the client device or the user. Radio station information can be rendered via a graphical interface of a client device to allow the user to informatively select a new radio station, either before or as a current radio signal degrades to the point of being unusable. Radio station information may be rendered to cause the user's terrestrial radio to tune to a new station.

Implementing and applying a database with radio station information that is gathered from client devices as stations become available to a plurality of users (i.e., “crowd sourced” radio station information) and allowing for a client device to download only the radio station information that is pertinent to the travel route of the user and/or radio station selection criteria associated with the client device or the user. Radio station information can be rendered via a graphical interface of a client device to allow the user to informatively select a new radio station, either before or as a current radio signal degrades to the point of being unusable. Radio station information may be rendered to cause the user's terrestrial radio to tune to a new station.

A system and method for populating an available radio station broadcast list on a mobile device configured with a radio transmitter is disclosed. The method comprises identifying a plurality of radio stations in a database, each of the plurality of radio stations having a radio station broadcast area, each radio station broadcast area comprising a radio station transmitter location and a plurality of broadcast edge points, receiving a request, from the user device, for a list of available radio stations, the request comprising a geographic location of the user device, determining, for each of the plurality of radio stations, one broadcast edge point in the plurality of broadcast edge points that resides on a line defined by the radio station transmitter location, the geographic location of the user device, and the one broadcast edge point, and transmitting, to the user device, each radio station in the plurality of radio stations where the one broadcast edge point is further from the radio station transmitter location than the geographic location of the user device.

An apparatus, method and computer program product are provided for creating a personalized visualization of broadcasting stations that enables a user to quickly identify broadcasting stations that are in line with his or her tastes or preferences. Broadcasting stations may be plotted at specific locations within a personalized visualization based on the categories in which media objects broadcast by those broadcasting stations fall. This location may be continuously updated as the broadcasting stations continue to broadcast additional media objects falling within different categories. A user may similarly be plotted, and continuously updated, within the personalized visualization based on the categories in which media objects reproduced by the user fall. By viewing the personalized visualization, the user may be able to identify which of the broadcasting stations monitored are broadcasting media objects that are most in line with the media objects he or she has been reproducing.

An apparatus, method and computer program product are provided for creating a personalized visualization of broadcasting stations that enables a user to quickly identify broadcasting stations that are in line with his or her tastes or preferences. Broadcasting stations may be plotted at specific locations within a personalized visualization based on the categories in which media objects broadcast by those broadcasting stations fall. This location may be continuously updated as the broadcasting stations continue to broadcast additional media objects falling within different categories. A user may similarly be plotted, and continuously updated, within the personalized visualization based on the categories in which media objects reproduced by the user fall. By viewing the personalized visualization, the user may be able to identify which of the broadcasting stations monitored are broadcasting media objects that are most in line with the media objects he or she has been reproducing.

Apparatuses for playing signals received from the internet or other information highway or a stored database on one or more speakers are described. The apparatus has a receiver for receiving information from preselected addresses; a processor for interpreting the signals; and at least one speaker for playing signals from the internet. There is at least display device connected to the receiver for displaying an image received from the internet. The processor selects images that correspond with the signals played by the speaker.

Multiple shots representing potential playlists of content items are generated. Each shot includes multiple shot positions into which potential content items are placed. The shot positions are individually assigned position index values. The position index values assigned to positions in a particular shot form a unique sequences of index values. Eligible content items are identified for insertion into a first shot position. The eligible content items are scored relative to each other, and associated with content index values. Selected eligible content items are placed into particular shot positions based on a comparison of content index values associated with the selected eligible content items to a position index value assigned to the particular shot positions. Shot scores are determined based on aggregate scores of eligible content items placed in shot positions associated with each individual shot, and the shot scores are compared. A broadcast schedule is generated based on the shot-score comparison.