A method and system for identifying social trends are provided. The method includes collecting multimedia content from a plurality of data sources; gathering environmental variables related to the collected multimedia content; extracting visual elements from the collected multimedia content; generating at least one signature for each extracted visual element; generating at least one cluster of visual elements by clustering at least similar signatures generated for the extracted visual elements; correlating environmental variables related to visual elements in the at least one cluster; determining at least one social trend by associating the correlated environmental variables with the at least one cluster.

Methods, apparatus, systems and articles of manufacture are disclosed selectively generating and storing hashed reference signatures. An example method disclosed herein determining whether watermark coverage of a first media segment satisfies a dropout constraint, the first media segment corresponding to a first monitoring time interval of a media source feed and, when the watermark coverage of the first media segment does not satisfy the dropout constraint hashing first media signatures associated with the first media segment to generate corresponding first hashed signatures and generating first reference data for the first media segment, the first reference data including the first hashed signatures and the first media signatures. The example method further includes, when the watermark coverage of the first media segment satisfies the dropout constraint, generating second reference data for the first media segment, the second reference data including the first media signatures.

Methods, apparatus, systems and articles of manufacture are disclosed selectively generating and storing hashed reference signatures. An example method disclosed herein determining whether watermark coverage of a first media segment satisfies a dropout constraint, the first media segment corresponding to a first monitoring time interval of a media source feed and, when the watermark coverage of the first media segment does not satisfy the dropout constraint hashing first media signatures associated with the first media segment to generate corresponding first hashed signatures and generating first reference data for the first media segment, the first reference data including the first hashed signatures and the first media signatures. The example method further includes, when the watermark coverage of the first media segment satisfies the dropout constraint, generating second reference data for the first media segment, the second reference data including the first media signatures.

Systems, methods, devices, and computer program products provide social and interactive applications for mass media based on real time ambient-audio and/or video identification. In some implementations, a method includes: receiving descriptors identifying ambient audio associated with a media broadcast; comparing the descriptors to one or more reference descriptors; and determining a rating for the media broadcast based at least in part on the results of the comparison.

Systems, methods, devices, and computer program products provide social and interactive applications for mass media based on real time ambient-audio and/or video identification. In some implementations, a method includes: receiving descriptors identifying ambient audio associated with a media broadcast; comparing the descriptors to one or more reference descriptors; and determining a rating for the media broadcast based at least in part on the results of the comparison.

Image data relating to real-world objects or persons is collected from a scene while collecting audio data relating to the real-world objects or persons from the same scene. The audio data is used to derive sound objects corresponding to the real-world objects or persons. The image data is used to derive video objects corresponding to the real-world objects or persons. Based on the sound objects and the video objects, candidate salient objects are generated. A salient object is selected from among the candidate salient objects. Perceptual enhancement operations are performed on the selected salient object.

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.

An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.