A broadcast response system provides, e.g., a radio broadcast listener with the ability to obtain media content such as music or speech while listening to the radio. The user can respond to items in the radio broadcast such as advertisements, fund raising drives, or interactive listener polls during the broadcast. Data such as song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored, can be transmitted using, e.g., the RBDS/RDS data stream. A reference number representing song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored can also be employed for ease of implementation. This reference number can reside in a lookup table to be accessed by broadcast response server.

A broadcast response system provides, e.g., a radio broadcast listener with the ability to obtain media content such as music or speech while listening to the radio. The user can respond to items in the radio broadcast such as advertisements, fund raising drives, or interactive listener polls during the broadcast. Data such as song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored, can be transmitted using, e.g., the RBDS/RDS data stream. A reference number representing song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored can also be employed for ease of implementation. This reference number can reside in a lookup table to be accessed by broadcast response server.

An independent auditing and ad service system that may be utilized with a system for presenting marketing campaigns to audiences via a network of players in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service which compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. From the analyzed performance, the service may determine that the media content presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.

An independent auditing and ad service system that may be utilized with a system for presenting marketing campaigns to audiences via a network of players in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service which compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. From the analyzed performance, the service may determine that the media content presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.

A system and method for populating an available radio station broadcast list on a mobile device configured with a radio transmitter is disclosed. The method comprises identifying a plurality of radio stations in a database, each of the plurality of radio stations having a radio station broadcast area, each radio station broadcast area comprising a radio station transmitter location and a plurality of broadcast edge points, receiving a request, from the user device, for a list of available radio stations, the request comprising a geographic location of the user device, determining, for each of the plurality of radio stations, one broadcast edge point in the plurality of broadcast edge points that resides on a line defined by the radio station transmitter location, the geographic location of the user device, and the one broadcast edge point, and transmitting, to the user device, each radio station in the plurality of radio stations where the one broadcast edge point is further from the radio station transmitter location than the geographic location of the user device.

Information about desired songs is collected on a portable memory device in communication with a radio tuner. The radio tuner may receive signals from a terrestrial or satellite digital radio transmission, or from an analog radio transmission. These transmissions may include text data about the current song being played. Upon activation by a user, song data is stored on the memory device. The memory device is then connected to a computer system, which uses software to extract the song data and uniquely identify the song. The identified songs are stored on the computer system, and can be used to allow the user easy access to the identified song through prior art techniques. If no textual data is stored about a song, the song is identified by identifying the radio station that played the song and the time at which the user activated the mechanism.

Introduced here are approaches to transferring relevant information from a first electronic device (also called a “source electronic device”) that is presently outputting an interfacing signal that is detectable by a second electronic device (also called a “recipient electronic device”) via modification of the interfacing signal. Such modification causes the relevant information to be appended to the interfacing signal and then transferred to the recipient electronic device. This can be accomplished by superimposing another signal that is representative of the relevant information onto the interfacing signal. Thus, the relevant information can be transferred from the source electronic device to the recipient electronic device by superimposing a signal onto the interfacing signal that is output by the source electronic device.

[Problem to be solved] An object of the present invention is to provide a method for improving an advertising effect, particularly in a television commercial. [Solution] According to an embodiment of the present invention, the disclosed method is a method for providing an advertisement for a television program, which determines an advertisement-related product related to a product to be advertised, refers supply prediction information of the advertisement-related product, and determines the time for placing the TV program advertisement based on the supply prediction information.

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.