H04H60/63

AUTOMATED MEDIA ANALYSIS FOR SPONSOR VALUATION

Systems and methods are provided for analyzing images or video using computer vision. Data comprising real time or near real time information or historical information is retrieved that is associated with a sporting event at a physical location. A time segment is identified of a display device at the physical location for acquisition. The display device is configurable to present visual sponsorship data during the time segment for an assigned sponsor. It is determined that one or more rules are satisfied by the data. An indication is transmitted that the first rule is satisfied to a computing device of a sponsor. A bid or valuation is generated based at least on the first rule being satisfied. A request to acquire the time segment is received from the computing device of the sponsor, and the display device at the physical location is caused to present visual sponsorship data for the sponsor during the time segment.

Advertisement tracking

Methods, systems, and computer-readable media for determining the efficacy of an advertisement are described herein. A computing device may receive an advertisement from an advertisement server. The computing device may determine advertisement information associated with the presentation of the advertisement. The advertisement information may be sent to the advertisement server.

Automated media analysis for sponsor valuation

Systems and methods are provided for determining a media cost equivalent to attribute to the appearance of a sponsor's logo or other object in a media item, such as an image or video. This determination may be based on factors such as clarity, prominence, visibility, size, or placement of a sponsor logo or other object related to the sponsor within at least one media item. One or more machine learning models may be utilized to automatically identify objects within, and otherwise analyze, image data in order to determine sponsor value.

Advertisement Tracking
20220231774 · 2022-07-21 ·

Methods, systems, and computer-readable media for determining the efficacy of an advertisement are described herein. A computing device may receive an advertisement from an advertisement server. The computing device may determine advertisement information associated with the presentation of the advertisement. The advertisement information may be sent to the advertisement server.

Managing content delivery via audio cues
11410196 · 2022-08-09 · ·

Techniques are disclosed for managing delivery of content and tracking the same via audio cues. For example, a client computing device may monitor ambient sound for audio that matches audio sampled from broadcast content. In response to detecting matching audio, the client computing device transmits tracking data to a centralized content server. The content server records the tracking information and evaluates whether the matching audio was detected within a geographic area associated with the broadcast content. If so, the content server executes additional actions including transmitting supplemental content to the client computing device and/or updating summary level metrics that indicate receptions of broadcast content within target geographic locations.

Managing content delivery via audio cues
11410196 · 2022-08-09 · ·

Techniques are disclosed for managing delivery of content and tracking the same via audio cues. For example, a client computing device may monitor ambient sound for audio that matches audio sampled from broadcast content. In response to detecting matching audio, the client computing device transmits tracking data to a centralized content server. The content server records the tracking information and evaluates whether the matching audio was detected within a geographic area associated with the broadcast content. If so, the content server executes additional actions including transmitting supplemental content to the client computing device and/or updating summary level metrics that indicate receptions of broadcast content within target geographic locations.

Enhanced radio systems and methods
11108482 · 2021-08-31 · ·

An enhanced radio system is disclosed that provides for the capture and playback of one or more radio stations. A user may tune to a station, scan through stations, rewind through missed content (even while the system is off), and fast-forward through undesired content, while downloading and uploading audio content, and sending content to another user. A user may rate content, and be notified when that content is played on any station, with undesirable content skipped and desirable content saved, or station recommendations made. Support for multiple sets of configuration information to allow use by multiple listeners and in multiple locations may be provided. Optionally provided are security features to prevent the unauthorized downloading, uploading, and saving of copies of content, other radio related and content related information, a karaoke mode, integration with a telephone with the radio, or reporting usage information to a collection facility.

Content selection based on simulcast data
11133882 · 2021-09-28 · ·

A computer system receives information snippets from a mobile device. The information snippets are extracted from a simulcast of a data stream of a radio broadcast received on the mobile device. The system identifies content metadata from the information snippets. The content metadata describes one or more features of the radio broadcast. The system selects a radio station from a radio station repository based on attributes of the radio station. One of the selection criteria is that the attributes of the radio station match at least a portion of the content metadata. The system presents a reference to the radio station to the mobile device as a recommendation.

Content selection based on simulcast data
11133882 · 2021-09-28 · ·

A computer system receives information snippets from a mobile device. The information snippets are extracted from a simulcast of a data stream of a radio broadcast received on the mobile device. The system identifies content metadata from the information snippets. The content metadata describes one or more features of the radio broadcast. The system selects a radio station from a radio station repository based on attributes of the radio station. One of the selection criteria is that the attributes of the radio station match at least a portion of the content metadata. The system presents a reference to the radio station to the mobile device as a recommendation.

Enhanced radio systems and methods
11075706 · 2021-07-27 · ·

An enhanced radio system is disclosed that provides for the capture and playback of one or more radio stations. A user may tune to a station, scan through stations, rewind through missed content (even while the system is off), and fast-forward through undesired content, while downloading and uploading audio content, and sending content to another user. A user may rate content, and be notified when that content is played on any station, with undesirable content skipped and desirable content saved, or station recommendations made. Support for multiple sets of configuration information to allow use by multiple listeners and in multiple locations may be provided. Optionally provided are security features to prevent the unauthorized downloading, uploading, and saving of copies of content, other radio related and content related information, a karaoke mode, integration with a telephone with the radio, or reporting usage information to a collection facility.