A method of generating an augmented reality lens comprises: causing to display a list of lens categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a lens features display on the display device based on the user choice, wherein each lens feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a lens feature from the prepopulated lens display; receiving a trigger selection that activates the lens feature to complete the lens; and saving the completed lens to a memory of a computer device.

Systems and methods are provided for performing operations including: retrieving, by one or more processors, a first content item; obtaining a first view count for the first content item; determining that the first view count corresponds to trending content; and presenting the first content item to a user in a presentation arrangement of a graphical user interface with a first indication of the first view count, the first indication having a first visual attribute representing trending content.

Systems and methods are provided for performing operations including: retrieving, by one or more processors, a first content item; obtaining a first view count for the first content item; determining that the first view count corresponds to trending content; and presenting the first content item to a user in a presentation arrangement of a graphical user interface with a first indication of the first view count, the first indication having a first visual attribute representing trending content.

Methods and apparatus for establishing network presence. In an embodiment, a method is provided for determining a presence score. The method includes capturing an image of a QR code displayed on a secondary device, capturing a sound clip of a sound signal reproduced on the secondary device, and transmitting the image and the sound clip to a server. The method also includes receiving a presence score determined from at least one of a comparison of the QR code to the image and a comparison of the sound signal to the sound clip.

Methods and apparatus for establishing network presence. In an embodiment, a method is provided for determining a presence score. The method includes capturing an image of a QR code displayed on a secondary device, capturing a sound clip of a sound signal reproduced on the secondary device, and transmitting the image and the sound clip to a server. The method also includes receiving a presence score determined from at least one of a comparison of the QR code to the image and a comparison of the sound signal to the sound clip.

A system and method for communicating presence information that can include at a first server of a communication platform, receiving an authorization token of a first client application; verifying at least one permission associated with the authorization token; registering a presence status of the first client application upon verifying the at least one permission of the authorization token; at a second server of the communication platform, accepting an incoming communication request; retrieving communication instructions according to the incoming communication request; identifying an instruction to communicate with a communication destination of the first client application; accessing the presence status resource of the first client application; establishing communication with the first client application according to the accessed presence status resource.

A system and method for communicating presence information that can include at a first server of a communication platform, receiving an authorization token of a first client application; verifying at least one permission associated with the authorization token; registering a presence status of the first client application upon verifying the at least one permission of the authorization token; at a second server of the communication platform, accepting an incoming communication request; retrieving communication instructions according to the incoming communication request; identifying an instruction to communicate with a communication destination of the first client application; accessing the presence status resource of the first client application; establishing communication with the first client application according to the accessed presence status resource.

Method of generating invitation media overlays for private collections starts with processor receiving first media content item from first client device associated with first user. Processor receives from first client device a selection of invitation media overlay to be applied to media content item. Invitation media overlay is associated with private collection of media content items. Processor generates modified first media content item by overlaying invitation media overlay on first media content item. Processor generates the private collection of media content items including modified first media content item. Processor receives from first client device selection of second user associated with the second user and causes modified first media content item to be displayed by the second client device. Processor receives selection of invitation media overlay from second client device and causes the private collection of media content items to be displayed by second client device. Other embodiments are described herein.

Method of generating invitation media overlays for private collections starts with processor receiving first media content item from first client device associated with first user. Processor receives from first client device a selection of invitation media overlay to be applied to media content item. Invitation media overlay is associated with private collection of media content items. Processor generates modified first media content item by overlaying invitation media overlay on first media content item. Processor generates the private collection of media content items including modified first media content item. Processor receives from first client device selection of second user associated with the second user and causes modified first media content item to be displayed by the second client device. Processor receives selection of invitation media overlay from second client device and causes the private collection of media content items to be displayed by second client device. Other embodiments are described herein.

In response to determining that an original message from a sender has been viewed by one or recipients of the original message, a determination is made whether the original message has been edited by the sender. In response to determining that the original message has been edited, another determination is made whether the edits are critical based, at least in part, on a change of context of the original message. In response to determining that the edits are critical, re-notifying the one or more recipients that the original message has been edited by the sender.