A method includes receiving a first request associated with a first user account, the first request comprising content of a first message and a first plurality of destination endpoints to receive the first message, for each first destination endpoint of the first plurality of destination endpoints, determining communication capabilities of a respective first destination endpoint, for each first destination endpoint of the first plurality of destination endpoints, selecting, from a first plurality of routing options, a first routing option for delivering the first message to the respective first endpoint based at least on the communication capabilities of the respective first endpoint, wherein the first plurality of routing options are associated with different communication services and, for each communication service, different channel protocols corresponding to different service provider, and causing one or more versions of the first message to be transmitted to the first plurality of destination endpoints using one or more first routing options selected for respective first endpoints.

A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, to allow a caller to change the destination of a call, take advantage of an offer presented to him or her, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his or her local contacts (on his telephone) and/or a central or global directory or contact list.

A method includes receiving a first request associated with a first user account and comprising content of a first message, and a second request associated with a second user account and comprising content of a second message, generating a first list of routing options for delivering the first message to a first plurality of destination endpoints, and a second list of routing options for delivering the second message to a second plurality of destination endpoints, determining a first optimal routing option for delivering the first message, determining, a second optimal routing option for delivering the second message, causing one or more versions of the first message to be transmitted to the first plurality of destination endpoints using the first optimal routing option, and causing one or more versions of the second message to be transmitted to the second plurality of destination endpoints using the second optimal routing option.

A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, to allow a caller to change the destination of a call, take advantage of an offer presented to him or her, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his or her local contacts (on his telephone) and/or a central or global directory or contact list.

A method and device for transmitting rich media information in a call process are provided. A call connection is established between a first terminal and a second terminal. The first terminal determines, based on a user operation, target rich media information selected by a user in the first terminal, searches a first rich media library for a code corresponding to the target rich media information, encapsulates the code corresponding to the target rich media information into a real-time transport control protocol (RTCP) packet, and sends the RTCP packet to the second terminal. The second terminal parses the received RTCP packet to obtain a code in the RTCP packet, searches a second rich media library for rich media information corresponding to the code, and responds to the rich media information. Same rich media information corresponds to a same code in the first rich media library and the second rich media library.

A system for data recording across a network includes a session border controller connecting incoming data from the network to an endpoint recorder. A load balancer is connected to the network between the session border controller and the endpoint and receives the incoming data from the session border controller, wherein the load balancer comprises computer memory and a processor configured to parse the incoming data into video data and audio data according to identification protocols accessible by the processor from the computer memory. A recording apparatus includes recording memory that receives the incoming data from the load balancer, stores a duplicate version of the incoming data in the recording memory, and connects the incoming data to the endpoint.

A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, to allow a caller to change the destination of a call, take advantage of an offer presented to him or her, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his or her local contacts (on his telephone) and/or a central or global directory or contact list.