Embodiments profile users and applications based on network data usage. Data usage statistics are collected and compared for the users and applications. Profiles are assigned to the users and applications based on the comparison. In some embodiments, the applications are ranked based on data usage and presented to the users in an application marketplace.

Techniques are described herein for providing, by a network provisioning engine node, techniques for automating suppression of deactivation notifications for user equipment that is impacted by an impact event. In embodiments, such techniques may comprise receiving an indication of an impact event that affects a geographic region, identifying a set of gateway devices associated with the geographic region, and determining a set of impacted user equipment based on the set of gateway devices. Such techniques may further involve receiving a deactivation request related to a user equipment and upon determining that the user equipment is in the set of impacted user equipment, suppressing the deactivation request. In the techniques upon determining that the user equipment is not in the set of impacted user equipment, the network provisioning engine node may forward the deactivation request to core nodes of the network.