A display apparatus and a driving method thereof capable of assuring reliability in frame inversion driving and improving cinema video image quality are provided. To accomplish this, a display apparatus of the embodiment replaces at least one of a plurality of frame images obtained by doubling the frame rate, with a different image before display. Specifically, the display apparatus replaces at least one of the double-speed converted plural frame images with a high-frequency emphasized image and at least one with a low-frequency component image, and displays the frame images. Furthermore, the display apparatus replaces an image at the border between cinema images with a different image before displaying.

In a high speed image capturing state, a camera signal processing circuit is not needed to perform a signal process at a high screen rate, but at a regular screen rate. In the high speed image capturing mode, raw data of 240 fps received from an image sensor 101 are recorded on a recording device 111 through a conversion processing section 201 and a recording device controlling circuit 210. Raw data that have been decimated and size-converted are supplied to a camera signal processing circuit 203 through a pre-processing circuit 202 and an image being captured is displayed on a display section 112 with a signal for which a camera process has been performed. In a reproducing state, raw data are read from the recording device 111 at a low screen rate according to a display performance of the display section 112 and the raw data that have been read are processed are processed by the pre-processing circuit 202 and the camera signal processing circuit 203 and a reproduced image is displayed by the display section 112.