A golf ball includes a composition producing a unique visible effect to enhance a performance parameter of the golf ball. The golf ball includes a color-shifting cover surrounding a core. The color-shifting cover includes a cover material mixed with a colorant. The cover material includes at least one of a thermoset polyurethane, cast urethane, or ionomer material. The colorant includes one or more of a flake, pigment, or dye. The color-shifting cover includes a visible shift in color based on a change in at least one of incidence of light, temperature, or pressure.

A golf ball that includes at least one core, and a cover layer formed from a cast polyurethane or polyurea, wherein the cover layer defines a first surface area portion of a uniform first color and a second surface area portion of a uniform second color, and a seam between the first surface area portion and the second surface area portion, wherein the first color is different than the second color.

A golf ball includes a core, a cover layer, and a chromogenic polymer incorporated into at least one of the cover layer or a coating layer applied to the cover layer. The chromogenic polymer causes the golf ball to exhibit a color-shift effect upon application of an external stimulus. The color-shift effect can be measured as a deltaE of greater than 2 when the external stimulus is within a target range. The external stimulus may be different depending on the type of chromogenic polymer, and, as a result, the target range depends on the type of external stimulus.

A golf ball has a core, a cover layer, and a color-shift material incorporated into at least one of the cover layer or a coating applied to the cover layer. The golf ball also has an alignment indicator that provides an intended target strike location on the golf ball. The color-shift material causes the golf ball to exhibit a localized color-shift effect upon application of pressure in the form of a strike by a golf club. The color-shift effect comprises a shift between a first color and a second color and measured as a deltaE of greater than 2 when the change of pressure is within a target range. The color-shift material and the alignment indicator provide feedback regarding an actual strike location relative to the intended target strike location.