An image text broadcasting method, an electronic device, and a storage medium are provided. The image text broadcasting method includes: receiving a specified broadcast indication; determining a current broadcast progress about broadcast data in response to the specified broadcast indication; acquiring a next piece of broadcast data from a first text according to the current broadcast progress and the specified broadcast indication, in which the first text is composed of text data recognized and stored for a text in a text area of an image.

An image text broadcasting method, an electronic device, and a storage medium are provided. The image text broadcasting method includes: receiving a specified broadcast indication; determining a current broadcast progress about broadcast data in response to the specified broadcast indication; acquiring a next piece of broadcast data from a first text according to the current broadcast progress and the specified broadcast indication, in which the first text is composed of text data recognized and stored for a text in a text area of an image.

In one aspect, a method includes (i) accessing broadcast-schedule data associated with a channel; (ii) using the accessed broadcast-schedule data to identify an upcoming content-modification opportunity on the channel; (iii) responsive to identifying the upcoming content-modification opportunity on the channel, identifying a content-presentation device tuned to the channel; and (iv) causing supplemental content to be transmitted to the identified content-presentation device, to facilitate the identified content-presentation device performing a content-modification operation related to the identified upcoming content-modification opportunity on the channel.

In one aspect, a method includes (i) accessing broadcast-schedule data associated with a channel; (ii) using the accessed broadcast-schedule data to identify an upcoming content-modification opportunity on the channel; (iii) responsive to identifying the upcoming content-modification opportunity on the channel, identifying a content-presentation device tuned to the channel; and (iv) causing supplemental content to be transmitted to the identified content-presentation device, to facilitate the identified content-presentation device performing a content-modification operation related to the identified upcoming content-modification opportunity on the channel.

A reception apparatus includes a memory configured to store a television receiver application. The reception apparatus further includes processing circuitry configured to display, via a television broadcaster application, a user interface that provides a plurality of services for user selection. The processing circuitry is further configured to receive a user selection of a service from the plurality of displayed services. The processing circuitry is further configured to determine whether the selected service is an Advanced Television Systems Committee (ATSC) 1.0 service. In response to the determination that the selected service is the ATSC 1.0 service, the processing circuitry is further configured to continue execution of the television broadcaster application along with a display of the contents of the selected service.

A reception apparatus includes a memory configured to store a television receiver application. The reception apparatus further includes processing circuitry configured to display, via a television broadcaster application, a user interface that provides a plurality of services for user selection. The processing circuitry is further configured to receive a user selection of a service from the plurality of displayed services. The processing circuitry is further configured to determine whether the selected service is an Advanced Television Systems Committee (ATSC) 1.0 service. In response to the determination that the selected service is the ATSC 1.0 service, the processing circuitry is further configured to continue execution of the television broadcaster application along with a display of the contents of the selected service.

A reception apparatus includes a memory configured to store a television receiver application. The reception apparatus further includes processing circuitry configured to display, via a television broadcaster application, a user interface that provides a plurality of services for user selection. The processing circuitry is further configured to receive a user selection of a service from the plurality of displayed services. The processing circuitry is further configured to determine whether the selected service is an Advanced Television Systems Committee (ATSC) 1.0 service. In response to the determination that the selected service is the ATSC 1.0 service, the processing circuitry is further configured to continue execution of the television broadcaster application along with a display of the contents of the selected service.

A reception apparatus includes a memory configured to store a television receiver application. The reception apparatus further includes processing circuitry configured to display, via a television broadcaster application, a user interface that provides a plurality of services for user selection. The processing circuitry is further configured to receive a user selection of a service from the plurality of displayed services. The processing circuitry is further configured to determine whether the selected service is an Advanced Television Systems Committee (ATSC) 1.0 service. In response to the determination that the selected service is the ATSC 1.0 service, the processing circuitry is further configured to continue execution of the television broadcaster application along with a display of the contents of the selected service.

Provided is a system for targeted advertising including a broadcast transmission system, an advertisement service system, and a broadcast receiving device. The broadcast transmission system acquires information indicating whether target advertisement is performable by replacing the existing broadcasting advertisement from the advertisement service system and transmits broadcast signaling including a target advertisement chance information event through a broadcast network. The broadcast receiving device, upon receiving the target advertisement chance information event, acquires metadata regarding a target advertisement and target advertisement content from the advertisement service system and reproduces the target advertisement content by replacing the existing advertisement in a targeted advertisement section.

Provided is a system for targeted advertising including a broadcast transmission system, an advertisement service system, and a broadcast receiving device. The broadcast transmission system acquires information indicating whether target advertisement is performable by replacing the existing broadcasting advertisement from the advertisement service system and transmits broadcast signaling including a target advertisement chance information event through a broadcast network. The broadcast receiving device, upon receiving the target advertisement chance information event, acquires metadata regarding a target advertisement and target advertisement content from the advertisement service system and reproduces the target advertisement content by replacing the existing advertisement in a targeted advertisement section.