The disclosed technology teaches streamlining use of Society of Cable Telecommunications Engineers (SCTE) 130 framework for delivery of addressable advertising, via a campaign management delegate system that carries out a method that includes receiving an ad management service placement request from a broadcast cable provider for ad insertion into a program and conducting real time bidding for ad insertion during the program. The disclosed method also includes accepting new content provided by a successful bidder, after receiving the placement request and automatically formatting the new content, and uploading the new content to the broadcast cable provider in time for playback with content that prompted the placement request. The method includes responding to the placement request with a placement response that includes a VMAP as reference to the new content. New content can also be uploaded to a CIS managed by the cable provider or provided on behalf of the provider.

The disclosed technology teaches streamlining use of Society of Cable Telecommunications Engineers (SCTE) 130 framework for delivery of addressable advertising, via a campaign management delegate system that carries out a method that includes receiving an ad management service placement request from a broadcast cable provider for ad insertion into a program and conducting real time bidding for ad insertion during the program. The disclosed method also includes accepting new content provided by a successful bidder, after receiving the placement request and automatically formatting the new content, and uploading the new content to the broadcast cable provider in time for playback with content that prompted the placement request. The method includes responding to the placement request with a placement response that includes a VMAP as reference to the new content. New content can also be uploaded to a CIS managed by the cable provider or provided on behalf of the provider.

Embodiments herein provide for a Low-Frequency (LF) broadcast system that improves on the LORAN-C system to help optimize the use of available spectrum while modernizing the signal structure of broadcast signals. In particular, embodiments can utilize an Orthogonal Frequency Division Multiplexing (OFDM) signal structure to broadcast timing and data signals in successive symbols of an OFDM resource block. Signals can include, for example, comb-1, comb-2, or comb-3 signal structures. Other signal aspects such as muting schemes, modulation, frequency offsets, and the like may vary, depending on desired functionality

.[.A unified system of programming communication. The system encompasses the prior art (television, radio, broadcast hardcopy, computer communications, etc.) and new user specific mass media. Within the unified system, parallel processing computer systems, each having an input (e.g., 77) controlling a plurality of computers (e.g., 205), generate and output user information at receiver stations. Under broadcast control, local computers (73, 205), combine user information selectively into prior art communications to exhibit personalized mass media programming at video monitors (202), speakers (263), printers (221), etc. At intermediate transmission stations (e.g., cable television stations), signals in network broadcasts and from local inputs (74, 77, 97, 98) cause control processors (71) and computers (73) to selectively automate connection and operation of receivers (53), recorder/players (76), computers (73), generators (82), strippers (81), etc. At receiver stations, signals in received transmissions and from local inputs (225, 218, 22) cause control processors (200) and computers (205) to automate connection and operation of converters (201), tuners (215), decryptors (224), recorder/players (217), computers (205), furnaces (206), etc. Processors (71, 200) meter and monitor availability and usage of programming..]. .Iadd.A method is described for providing a subscriber specific solution or recommend a subscriber specific action in at least one of a visual and an audible form at a receiver station. A remote data source stores digital data and receives a transmission originated from the receiver station. The subscriber specific solution or subscriber specific action is based on a subscriber specific analysis, and is dependent on transmitting the digital data from the remote data source to the receiver station. .Iaddend.

.[.A unified system of programming communication. The system encompasses the prior art (television, radio, broadcast hardcopy, computer communications, etc.) and new user specific mass media. Within the unified system, parallel processing computer systems, each having an input (e.g., 77) controlling a plurality of computers (e.g., 205), generate and output user information at receiver stations. Under broadcast control, local computers (73, 205), combine user information selectively into prior art communications to exhibit personalized mass media programming at video monitors (202), speakers (263), printers (221), etc. At intermediate transmission stations (e.g., cable television stations), signals in network broadcasts and from local inputs (74, 77, 97, 98) cause control processors (71) and computers (73) to selectively automate connection and operation of receivers (53), recorder/players (76), computers (73), generators (82), strippers (81), etc. At receiver stations, signals in received transmissions and from local inputs (225, 218, 22) cause control processors (200) and computers (205) to automate connection and operation of converters (201), tuners (215), decryptors (224), recorder/players (217), computers (205), furnaces (206), etc. Processors (71, 200) meter and monitor availability and usage of programming..]. .Iadd.A method is described for providing a subscriber specific solution or recommend a subscriber specific action in at least one of a visual and an audible form at a receiver station. A remote data source stores digital data and receives a transmission originated from the receiver station. The subscriber specific solution or subscriber specific action is based on a subscriber specific analysis, and is dependent on transmitting the digital data from the remote data source to the receiver station. .Iaddend.

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

A method of receiving a broadcast signal including a Non-Real-Time (NRT) service and a broadcast receiver are disclosed herein. A method of receiving a broadcast signal including an NRT service, method comprises receiving a broadcast signal including first signaling information and second signaling information, identifying the NRT service based on the first signaling information, identifying an Internet Protocol (IP) address of an NRT service signaling data based on the first signaling information and the second signaling information, receiving the NRT service signaling data by accessing the IP address, and downloading a desired NRT service based on the NRT service signaling data.

An example apparatus includes a first query processor to obtain a first hash key, first qualifier data and first value data associated with the first hash key, the first value data including a second hash key and a third hash key; a candidate qualifier to use the first value data to prequalify the first hash key as a candidate for subsequent signature processing associated with a first site signature, the candidate qualifier to: determine prequalification of the first hash key is successful in response to a determination that the second hash key matches a second site signature preceding the first site signature in time and that the third hash key matches a third site signature following the first site signature in time; and determine the prequalification of the first hash key is unsuccessful in response to a determination that at least one of the second hash key fails to match the second site signature or the third hash key fails to match the third site signature.

Provided is a method for transmitting a broadcast signal. The method for transmitting a broadcast signal, according to the present invention, can be a broadcast content transmitting method, comprising the steps of: generating, by a first module, a first media stream for broadcast content wherein the first media stream includes a plurality of packets, and at least one of the packets includes time information; generating, by a second module, a second media stream for the broadcast content; transmitting, by a third module, the first media stream through a broadcast network; receiving, by a fourth module, a request for the second media stream from a receiver; and transmitting, by the fourth module, the second media stream to the receiver through the Internet network.